Grab recently released the 2023 Southeast Asia Food and Grocery Trends, with customer behavioral highlights, and predictions on how brands can better leverage the platform’s captive audiences for growth.

grab insights
TREND #1 Subscriptions drive multiple (and larger) sales

In Southeast Asia, 1 out of 2 Grab’s top spenders are GrabUnlimited’s subscribers, with 2.7x more likelihood to spend per month. These customers order 2.3x more often than a non-subscriber.

TREND #2 Group Orders almost doubled in 2023

Between January and July 2023, more people are spending on Group Orders during lunchtime and are getting these delivered to work addresses. With hybrid and more in-person working arrangements back, brands can expect this trend to persist in the coming year.

TREND #3 Delivery apps are now an important discovery tool

trend3

More Southeast Asians are using food delivery apps to discover new brands, restaurants, and stores – that’s more than 3,500 customers choosing the app as their #1 source of awareness. More than half of surveyed customers also browse the app for inspiration, with 66% doing so without a specific merchant in mind.

trend4
TREND #4 Stores with positive ratings and reviews see higher conversions

It’s almost a no-brainer to know that ratings matter when it comes to consumer-facing offerings. Southeast Asian customers are more willing to try a new restaurant or menu item for the first time if it comes with good ratings and/or reviews, while promotions and spread of choice comes in second and third.

TREND #5 Digital platforms are an integral part of the consumer journey

9 out of 10 customers prefer an integrated Online to Offline (O2O) experience. Despite a stronger preference for online engagement, brands will still need to consider its offline presence to ensure a seamless engagement despite channels.

To learn more about Grab’s Food & Grocery Trends report, download here.

Recommended PostS

Newsletter

Subscribe to CXPOSÉ Newsletter

Get the latest conversations on customer experiences in your inbox.

Subscription Form
Related Posts

Newsletter

Subscribe to CXPOSÉ Newsletter

Get the latest conversations on customer experiences in your inbox.

Subscription Form
Other Categories
Follow Us
Struggling with the difficulties of building or managing a remote team? You're not alone. Shreya Jajodia addresses the common pain points of remote work and offers practical solutions. From hiring the right talent to fostering a connected and productive remote environment, we explore the tools and strategies that can help create a productive and thriving global team.

@remote
Pos Malaysia's Sumesh Rahavendra shares about the creative business model that drives their latest eCommerce fulfillment service, Pos Fulfill

#ecommerce #fulfillment 
@pos4you

🔥Follow cxpose.tech on: 🔥
YouTube: youtube.com/ @cxposetechchannel 
LinkedIn: www.linkedin.com/company/cxpos%C3%A9-tech
Instagram: www.instagram.com/cxposetech/
Website: cxpose.tech
Singapore CEO at Fujifilm Business Innovation, Koh Ching Hong, shares an insightful observation about industries that are rushing to digitize their documents, so as to be able to take advantage or large language models (LLM) and generative AI.

🔥Follow cxpose.tech on:🔥
YouTube: youtube.com/ @cxposetechchannel 
LinkedIn: www.linkedin.com/company/cxpos%C3%A9-tech
Instagram: www.instagram.com/cxposetech/
Website: cxpose.tech
CloudMile Malaysia's country manager, Lester Leong, believes technology excellence is one of the keys to startup success.

#startup #technology #support #business

Follow cxpose.tech on:
YouTube: www.youtube.com/@cxposetechchannel 
LinkedIn: www.linkedin.com/company/cxpos%C3%A9-tech
Instagram: www.instagram.com/cxposetech/
Website: cxpose.tech

#cloudmile
Loading the next set of instagram posts...