Clicks(R) believes it has revolutionized property search and transactions by emphasizing personalization, and the needs and preferences of users. CXpose.tech Editor-at Large, Leona Lo finds out more from its CEO and co-founder.

In the dynamic global real estate market dominated by established online platforms, Clicks®, an online real estate ecosystem, has emerged as a pioneering force in the sector, fundamentally altering the landscape from being transaction-centric to person-centric.

Tan Chee Yeng, CEO and co-founder of Clicks®, draws an analogy with LinkedIn, when he said, “Much like how LinkedIn revolutionized job search by prioritizing individual profiles over job postings, Clicks® is transforming the way people approach property transactions by placing emphasis on the unique needs and preferences of each user.”

A stakeholder-driven platform designed to foster relationships

At its core, Clicks® is more than just an online real estate portal; it is a stakeholder-driven platform designed to foster relationships and engagement within the community. By shifting the focus from properties to stakeholders, Clicks® aims to create a more intuitive and connected experience for individuals navigating the property market.

One of the key aspects setting Clicks® apart is its integration of advanced technology, particularly artificial intelligence (AI).

Utilizing AI for Customized Property Suggestions

Over the past year, Clicks® has been leveraging qualitative user insights to lay the foundation for AI-driven enhancements aimed at personalizing the user experience.

Listings recommended by the app

Tan says, “By leveraging large language models, Clicks® aims to create an interaction with the platform that feels akin to consulting with a trusted advisor, enriching not only the user experience but also fostering a more cohesive and supportive ecosystem.” One of the key areas where Clicks® is integrating AI is in property recommendations. Tan says, “The traditional method of searching for properties is based on location and then manually filtering by type, price, and other criteria. Our goal is to train AI to recommend suitable properties directly based on user preferences, eliminating the need for manual searching and filtering.”

Connections recommended by the app

Through AI, Clicks® plan to not only streamline the property search process but also assist users at every stage of their property journey, from initial inquiries to final transactions. Compared to traditional real estate portals, Clicks® stands out through its human-centric approach and robust integration of AI technologies. By prioritizing individual needs and preferences, Clicks® will offer a more personalized and efficient property search experience, setting a new standard for the industry. Moreover, Clicks® recognizes the rising threat of scams within the real estate industry and is in the midst of employing AI to combat such fraudulent activities, thereby building trust and confidence among its users.

Newsfeeds of connections

As a testament to its potential and promise in deploying AI, Clicks® was recently accepted to the Nvidia Inception Program, an innovative accelerator designed to support startups in building AI capabilities. Through this program, Clicks® will gain access to valuable resources, support, and connections, further enhancing its AI-driven solutions and expanding its reach within the industry.

Persistence and conviction are key to success

Tan highlights that Clicks®’ success doesn’t stem from an absence of hurdles but from persistence in overcoming setbacks. He reflects, “Clicks® encountered numerous challenges at the onset, including dispelling the notion of being another conventional real estate platform without innovation. Nevertheless, we persevered, embraced constructive criticism, and continuously improved our platform.”

Looking ahead, Clicks® has strategic plans for expanding its market presence into key regions such as Australia, the Americas, Indonesia, and Thailand, complementing its existing operations in Malaysia and Singapore. Tan’s strategic hiring approach focuses on acquiring top talents in AI, marketing, and data analytics. He emphasizes the critical role of marketing in leveraging the company’s exceptional products, highlighting the need for a robust marketing strategy to maximize opportunities.

“In an era where cars are everywhere, you do not need someone who knows how to build a car; you need a good driver.”

Regarding AI, Tan is keen on recruiting individuals with expertise in training AI models, prioritizing practical skills and experience over specific academic backgrounds. These talents need not have a Computer Science degree because “in an era where cars are everywhere, you do not need someone who knows how to build a car; you need a good driver.” This strategic approach aligns with Clicks®’ vision for sustainable growth and innovation in the real estate technology sector.

Clicks® represents a paradigm shift in the real estate industry, leveraging AI and a user-centric approach to redefine property search and interaction. Aspiring entrepreneurs can draw inspiration from Clicks®’ journey and build a successful startup in today’s dynamic business landscape on a foundation of resilience and belief in their vision.