Catherine Yong - CXposé

TakeTurns Undoing Bad Email Collaboration Turn by Turn

By Catherine Yong|2023-10-09T13:05:00+08:00September 21, 2023|Categories: MarTech|Tags: collaboration, Martech, productivity|

Early stage startup life seems like exciting fun - one interviewee likened it to building a rocket ship while launching it simultaneously. Chief marketing officer,Conrad Chuang shares about their turn-based collaboration app TakeTurns, and what goes into the process of continuous product iteration. One of the things to note about TakeTurns as an organization is that its teams are currently spread across three different countries - Portugal, France, and the United States. This cross-continent setup makes it perfect for Conrad to tap on for his daily "CMO-ing". As a technology solution, it is a collaboration software that enables structured and ... Read More

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Tech-Enabled Platforms Power for Tighter Marketing Team Collaborations

By Catherine Yong|2023-09-19T17:53:46+08:00September 19, 2023|Categories: MarTech|Tags: collaboration, data, platforms, tech|

If you are a busy marketer, or work anything like Salesforce’s APAC Chief Marketing Officer who all throughout a week has a parade of marketing team people reporting updates to him, you may find something useful here. The folks at CXpose.tech are big on productivity. Each person may be wearing three to four hats at once, so ensuring lines of communication do not cross and that we get the messaging across and as accurately as possible the first time around, is imperative. How do people from diverse backgrounds driven by different motivations converge around the same page to work ... Read More

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Internal Data Harmony for Operational Efficiencies

By Catherine Yong|2023-09-13T11:11:26+08:00September 13, 2023|Categories: Data|Tags: data management, efficiencies, operations|

One of the first hurdles Spa Esprit initially had to overcome was the presentation of data from all the various different data sources located at multiple locations, so that the whole organization could have that elusive single truthful version of their data. “Using off-the-shelf dashboard solutions was not possible,” said Dave Lim, Director of Group Technology and International Operations at Spa Esprit Group. First things first, Spa Esprit has been on a digital transformation journey even since before the pandemic, firm in the belief that technology can help when it comes to its operations. “We have been trying to ... Read More

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Transforming HR with AI-enabled Interview Intelligence

By Catherine Yong|2023-09-17T12:03:45+08:00September 12, 2023|Categories: AI, Experiences|Tags: employees, HR, marketing fundamentals|

By ‘listening’ to job interviews, AI helps the HR industry reduce mundane repetitive tasks, and even elevate the employee experience in the organization. There is a new HR solution area where the use of AI is being explored. Trailblazing the way is HireLogic, and CXpose.tech interviews its CMO, Rich Mendis, to discover how AI-enabled interview intelligence is revolutionizing the way that the HR function sources and evaluates talent. Rich described, “We are essentially trying to create a new market here around the space of interview intelligence, which helps HR recruiting companies, or staffing companies. They have been doing interviews ... Read More

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Telcos that Solve Business Problems with IT: A Conversation that Needs to Happen

By Catherine Yong|2023-09-12T08:54:25+08:00September 11, 2023|Categories: Data|Tags: 5G, ai, IT, telcos|

For as long as I can remember, telcos have always been seen as just a dumb pipe, good enough to deliver connectivity, but never quite able to successfully associate their brand with over the top (OTT) services, and more. Which is a shame because the network infrastructure which they invest millions if not billions into, enable many services and capabilities. Telecommunication players have more opportunity to influence than we think. It’s not just the vast amount of customer and telemetry data that they can have at their disposal. The nature of their business calls for multiple touch points for customers ... Read More

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Data-Driven Marketing for Positive Customer Experiences

By Catherine Yong|2023-12-14T14:23:45+08:00August 18, 2023|Categories: Data|Tags: CX, data analytics, featured, marketing|

Shawn Rogers is an example of a data analytics professional who transitioned very nicely to business-to-business (B2B) marketing. “Data analytics is how I have made my living for a very long time and changes in my career path gave me a wonderful opportunity to apply those skills in a marketing capacity. “It’s an exciting area that is applying data and insights all the time.” While he was at it, (and even helped a previous billion-dollar software firm run corporate marketing), Shawn gained expertise in communications and public relations. “So, I had a global brand, owned global communications, and also owned ... Read More

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Digitizing B2B Payment Flows Across APAC’s Supply Chains

By Catherine Yong|2023-12-14T14:23:59+08:00August 16, 2023|Categories: Experiences|Tags: CX, digitization, partnership, payments|

At SAP’s flagship regional conference, SAP NOW, the enterprise application software provider announced a line-up of solutions in collaboration with customers and partners—we are talking about big name brands SAP headlined on stage with like Petronas Digital, ST Logistics, Metro Pacific Investments Corporation (MPIC), VISA, Google Cloud, B Capital, and Petrosea. But what is also exciting is what these partnerships can enable for the larger ecosystem. Take VISA, for example. With SAP, VISA unveiled simplified and streamlined B2B payments via embedded technologies into the SAP Business Technology Platform (BTP), while CxOs from MPIC, ST Logistics, and Petronas Digital, shared ... Read More

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The Opportunity to Harness New Paradigm Technologies

By Catherine Yong|2023-09-06T19:31:44+08:00August 15, 2023|Categories: Experiences|Tags: B2B marketing, digital, featured, technologies|

People could rack up many years of experience in a marketing role and still not fully understand what it truly entails. And then there are those who quickly shed any initial perceptions they may have and work their role to the best of their ability while proactively seeking to learn more. Mavis Liew, a marketing veteran turned CMO advisor at Forrester, fresh out of college, had started in a junior marketing role, thinking it was going to be all about glamor, glitz, and luxury brands. “Instead, I was doing really simple stuff like writing collateral, some public relations, organizing ... Read More

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6 Learnings from Chats with CX Leaders

By Catherine Yong|2023-08-27T19:36:49+08:00August 12, 2023|Categories: Opinion|Tags: digital, Martech, roundup|

The first opinion piece by anyone in a brand new publication is almost always the origin story of how it all began. I have something slightly different in mind.A few weeks into CXpose.tech, and I'’m learning lots. It has not all been about marketing, even though marketing technology is what the new magazine is about. I’ve been hearing lots of thought leadership about data, artificial intelligence, data management, data analytics, technologies, strategies, guiding principles, and more. To be honest, it’s not all martech talk, but rather the enablers and hurdles to cross for wider adoption, right? There are even all ... Read More

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2023: Year of AI Strategizing for B2B Marketing

By Catherine Yong|2023-09-01T17:20:57+08:00August 9, 2023|Categories: AI|Tags: ai, B2B marketing, Martech|

One of the earliest questions I asked Forrester’s Mavis Liew set the tone for the rest of the interview - she had so specifically picked out business-to-business marketing as her career of choice: why is this so, and what are its top differences from consumer marketing? “The markets are very different. In B2C you are looking at very sensitive price points, packaging, and so on. In B2B marketing, it’s about understanding your buyers—understanding that your buyers are not individuals but a group, and when marketing to this group, you need to understand the dynamics of the buying group. For ... Read More

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