Catherine Yong - CXposé

IBB: Pitting ChatGPT Against a Collective with Centuries of Experience

By Catherine Yong|2023-10-27T11:16:20+08:00October 27, 2023|Categories: CXposé+|Tags: ai, chatgpt, IBB, opinion, policies|

This is story about Malaysia’s newly announced budget plan, ChatGPT, and what a room full of IT industry veterans can bring to the conversation; something which any amount of AI currently, cannot. It all started with reactions towards the budget allocation of RM10 million towards combatting scams. The cybersecurity podcast team I work with has a lot to say about this. In fact, many had something to say about the RM10 billion allocation for the NSRC or National Scam Response Centre. The gist of it is this: if that budget is meant to go towards responding to incidents AFTER ... Read More

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Seal the Deal with Data-Driven, Real Connections at Coffee Meets Bagel

By Catherine Yong|2023-10-24T13:35:12+08:00October 24, 2023|Categories: Data, Experiences|Tags: analytics, app, data, relationships|

If you have ever been on the dating scene (or still are), you may have observed this already: It is incredibly hard to take people that you meet online, seriously. There is such a variety of people on the world wide web, that making real connections can be a rare event. But, what if data-driven insights can help? CMO of dating platform Coffee Meets Bagel (CMB), Delbert Ty, shared, “Our NorthStar is a ‘connection exchange’. This is when users chat and then exchange contact information like a phone number or a social media handle, which usually indicates they plan ... Read More

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Hints From An AI Future: Companies That Are Doing It Right

By Catherine Yong|2023-10-27T13:41:11+08:00October 23, 2023|Categories: Opinion, AI, Data|Tags: ai, conference, featured, futurist, World Congress of IT|

Once in a while, we are fortunate enough to be at the right place and time when there would be super smart people to explain the important but abstract ideas - they have figured everything out and just laid it all out for the rest of us. One such smart person is Mike Walsh, best-selling author of three books and CEO of Tomorrow. The place was Kuching, Sarawak during the World Congress of IT, and the idea was about AI and the role it has in our lives at home and at work. If you are in IT or ... Read More

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Jumpstart AI-cessibility with Google Cloud

By Catherine Yong|2023-10-19T12:18:31+08:00October 6, 2023|Categories: AI, Data|Tags: ai, artificial intelligence, Google, machine learning, skills, use cases|

Problem statement: Organizations want AI and machine learning to understand the context of their business so that it can give answers from the organization’s vast data set. The bigger the corporations are, the more mature they tend to be with automation, analytics, and the more prepared they can be in terms of the data set. But, what about businesses who may not have the skillsets required to harness the AI and the data? Google Cloud’s technologies may be able to help with that. A long line up of Google Cloud’s customers have hopped aboard when its end-to-end machine learning ... Read More

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The DX before the CX

By Catherine Yong|2023-12-14T14:22:21+08:00October 3, 2023|Categories: Experiences|Tags: CX, digital experience, digital transformation|

During one panel discussion at MCION’s inaugural event in Penang, Malaysia, panellists from local and regional brands, agreed that digital transformation is important for businesses to survive, but that it also increases security risks due to more loopholes and vulnerabilities. Cybersecurity needs to be built-in from the start of any implementation, not bolted on as an afterthought. And organizations would do well to consider the partners in their ecosystem that would need to have their security managed, for instance third-party vendors and business partners, and more. If used at all, guidelines and audits are the methods most often used ... Read More

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TakeTurns Undoing Bad Email Collaboration Turn by Turn

By Catherine Yong|2023-10-09T13:05:00+08:00September 21, 2023|Categories: MarTech|Tags: collaboration, Martech, productivity|

Early stage startup life seems like exciting fun - one interviewee likened it to building a rocket ship while launching it simultaneously. Chief marketing officer,Conrad Chuang shares about their turn-based collaboration app TakeTurns, and what goes into the process of continuous product iteration. One of the things to note about TakeTurns as an organization is that its teams are currently spread across three different countries - Portugal, France, and the United States. This cross-continent setup makes it perfect for Conrad to tap on for his daily "CMO-ing". As a technology solution, it is a collaboration software that enables structured and ... Read More

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Tech-Enabled Platforms Power for Tighter Marketing Team Collaborations

By Catherine Yong|2023-09-19T17:53:46+08:00September 19, 2023|Categories: MarTech|Tags: collaboration, data, platforms, tech|

If you are a busy marketer, or work anything like Salesforce’s APAC Chief Marketing Officer who all throughout a week has a parade of marketing team people reporting updates to him, you may find something useful here. The folks at CXpose.tech are big on productivity. Each person may be wearing three to four hats at once, so ensuring lines of communication do not cross and that we get the messaging across and as accurately as possible the first time around, is imperative. How do people from diverse backgrounds driven by different motivations converge around the same page to work ... Read More

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Internal Data Harmony for Operational Efficiencies

By Catherine Yong|2023-09-13T11:11:26+08:00September 13, 2023|Categories: Data|Tags: data management, efficiencies, operations|

One of the first hurdles Spa Esprit initially had to overcome was the presentation of data from all the various different data sources located at multiple locations, so that the whole organization could have that elusive single truthful version of their data. “Using off-the-shelf dashboard solutions was not possible,” said Dave Lim, Director of Group Technology and International Operations at Spa Esprit Group. First things first, Spa Esprit has been on a digital transformation journey even since before the pandemic, firm in the belief that technology can help when it comes to its operations. “We have been trying to ... Read More

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Transforming HR with AI-enabled Interview Intelligence

By Catherine Yong|2023-09-17T12:03:45+08:00September 12, 2023|Categories: AI, Experiences|Tags: employees, HR, marketing fundamentals|

By ‘listening’ to job interviews, AI helps the HR industry reduce mundane repetitive tasks, and even elevate the employee experience in the organization. There is a new HR solution area where the use of AI is being explored. Trailblazing the way is HireLogic, and CXpose.tech interviews its CMO, Rich Mendis, to discover how AI-enabled interview intelligence is revolutionizing the way that the HR function sources and evaluates talent. Rich described, “We are essentially trying to create a new market here around the space of interview intelligence, which helps HR recruiting companies, or staffing companies. They have been doing interviews ... Read More

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Telcos that Solve Business Problems with IT: A Conversation that Needs to Happen

By Catherine Yong|2023-09-12T08:54:25+08:00September 11, 2023|Categories: Data|Tags: 5G, ai, IT, telcos|

For as long as I can remember, telcos have always been seen as just a dumb pipe, good enough to deliver connectivity, but never quite able to successfully associate their brand with over the top (OTT) services, and more. Which is a shame because the network infrastructure which they invest millions if not billions into, enable many services and capabilities. Telecommunication players have more opportunity to influence than we think. It’s not just the vast amount of customer and telemetry data that they can have at their disposal. The nature of their business calls for multiple touch points for customers ... Read More

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