About Catherine Yong

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So far Catherine Yong has created 102 blog entries.

Connecting People and Brands in Data Truths for a Sustainable Future

By |2023-08-27T20:57:03+08:00August 4, 2023|Categories: Data|Tags: , , , , |

Traceability as a technology is fairly new according to Kezzler’s APAC general manager, Marie Pettersson, even though the reason for its existence was first conceived over two decades ago. Magnar Loken, Kezzler’s founder, had read about the counterfeit bolts that could only bear 60-percent of its intended weight, causing a plane to crash and kill everyone on board. What if a unique code could be placed on individual products or components, so that their origins (and thus authenticity) can be proved? This is exactly what Magnar developed and since then till today, it has evolved to become a secure and ... Read More

Aligning Go-to-Market Goals with Sales Motions Through Martech

By |2023-09-05T12:27:36+08:00August 2, 2023|Categories: MarTech|Tags: , , |

Marie Pettersson General Manager, for Kezzler in APAC, has an unquestionable passion for how technology drives innovation for both sales and marketing. Initially from sales, Pettersson has gone on to marketing roles in several other companies before settling into a general manager and chief marketing officer role for the traceability and serialization solution provider. She is no stranger to working with new technologies having marketed mobile management and mobile security solutions during a time when they were considered still ‘uncharted territory.’ When asked about the differences between sales and marketing, she candidly quips, “This might become controversial... but in ... Read More

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