About Catherine Yong

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So far Catherine Yong has created 107 blog entries.

Data-Driven Marketing for Positive Customer Experiences

By |2023-12-14T14:23:45+08:00August 18, 2023|Categories: Data|Tags: , , , |

Shawn Rogers is an example of a data analytics professional who transitioned very nicely to business-to-business (B2B) marketing. “Data analytics is how I have made my living for a very long time and changes in my career path gave me a wonderful opportunity to apply those skills in a marketing capacity. “It’s an exciting area that is applying data and insights all the time.” While he was at it, (and even helped a previous billion-dollar software firm run corporate marketing), Shawn gained expertise in communications and public relations. “So, I had a global brand, owned global communications, and also owned ... Read More

Digitizing B2B Payment Flows Across APAC’s Supply Chains

By |2023-12-14T14:23:59+08:00August 16, 2023|Categories: Experiences|Tags: , , , |

At SAP’s flagship regional conference, SAP NOW, the enterprise application software provider announced a line-up of solutions in collaboration with customers and partners—we are talking about big name brands SAP headlined on stage with like Petronas Digital, ST Logistics, Metro Pacific Investments Corporation (MPIC), VISA, Google Cloud, B Capital, and Petrosea. But what is also exciting is what these partnerships can enable for the larger ecosystem. Take VISA, for example. With SAP, VISA unveiled simplified and streamlined B2B payments via embedded technologies into the SAP Business Technology Platform (BTP), while CxOs from MPIC, ST Logistics, and Petronas Digital, shared ... Read More

The Opportunity to Harness New Paradigm Technologies

By |2023-09-06T19:31:44+08:00August 15, 2023|Categories: Experiences|Tags: , , , |

People could rack up many years of experience in a marketing role and still not fully understand what it truly entails. And then there are those who quickly shed any initial perceptions they may have and work their role to the best of their ability while proactively seeking to learn more. Mavis Liew, a marketing veteran turned CMO advisor at Forrester, fresh out of college, had started in a junior marketing role, thinking it was going to be all about glamor, glitz, and luxury brands. “Instead, I was doing really simple stuff like writing collateral, some public relations, organizing ... Read More

6 Learnings from Chats with CX Leaders

By |2023-08-27T19:36:49+08:00August 12, 2023|Categories: Opinion|Tags: , , |

The first opinion piece by anyone in a brand new publication is almost always the origin story of how it all began. I have something slightly different in mind.A few weeks into CXpose.tech, and I'’m learning lots. It has not all been about marketing, even though marketing technology is what the new magazine is about. I’ve been hearing lots of thought leadership about data, artificial intelligence, data management, data analytics, technologies, strategies, guiding principles, and more. To be honest, it’s not all martech talk, but rather the enablers and hurdles to cross for wider adoption, right? There are even all ... Read More

2023: Year of AI Strategizing for B2B Marketing

By |2023-09-01T17:20:57+08:00August 9, 2023|Categories: AI|Tags: , , |

One of the earliest questions I asked Forrester’s Mavis Liew set the tone for the rest of the interview - she had so specifically picked out business-to-business marketing as her career of choice: why is this so, and what are its top differences from consumer marketing? “The markets are very different. In B2C you are looking at very sensitive price points, packaging, and so on. In B2B marketing, it’s about understanding your buyers—understanding that your buyers are not individuals but a group, and when marketing to this group, you need to understand the dynamics of the buying group. For ... Read More

Connecting People and Brands in Data Truths for a Sustainable Future

By |2023-08-27T20:57:03+08:00August 4, 2023|Categories: Data|Tags: , , , , |

Traceability as a technology is fairly new according to Kezzler’s APAC general manager, Marie Pettersson, even though the reason for its existence was first conceived over two decades ago. Magnar Loken, Kezzler’s founder, had read about the counterfeit bolts that could only bear 60-percent of its intended weight, causing a plane to crash and kill everyone on board. What if a unique code could be placed on individual products or components, so that their origins (and thus authenticity) can be proved? This is exactly what Magnar developed and since then till today, it has evolved to become a secure and ... Read More

Aligning Go-to-Market Goals with Sales Motions Through Martech

By |2023-09-05T12:27:36+08:00August 2, 2023|Categories: MarTech|Tags: , , |

Marie Pettersson General Manager, for Kezzler in APAC, has an unquestionable passion for how technology drives innovation for both sales and marketing. Initially from sales, Pettersson has gone on to marketing roles in several other companies before settling into a general manager and chief marketing officer role for the traceability and serialization solution provider. She is no stranger to working with new technologies having marketed mobile management and mobile security solutions during a time when they were considered still ‘uncharted territory.’ When asked about the differences between sales and marketing, she candidly quips, “This might become controversial... but in ... Read More

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