Data-Driven Marketing for Positive Customer Experiences
Shawn Rogers is an example of a data analytics professional who transitioned very nicely to business-to-business (B2B) marketing. “Data analytics is how I have made my living for a very long time and changes in my career path gave me a wonderful opportunity to apply those skills in a marketing capacity. “It’s an exciting area that is applying data and insights all the time.” While he was at it, (and even helped a previous billion-dollar software firm run corporate marketing), Shawn gained expertise in communications and public relations. “So, I had a global brand, owned global communications, and also owned ... Read More