The CMO’s Guide to Embracing AI as a Superpower
Rather than fight AI, marketing leaders should consider embracing AI as a superpower, and begin equipping their teams with the tools and mindset to optimize artificial intelligence technology. Here’s a realization that is becoming more prevalent these days among CMOs - Artificial Intelligence technology is no longer a nice-to-have, but an imperative. According to Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2024, 30% of CMOs in the US are directly leading their marketing organizations’ AI efforts. “One of the biggest functions disrupted by AI is marketing.” said Norm Yustin of Russell Reynolds. In another report, “How AI Impacts the ... Read More