About Catherine Yong

This author has not yet filled in any details.
So far Catherine Yong has created 118 blog entries.

The Eternal North Star in Customer Experience: Understanding the Customer

By |2024-10-02T14:51:24+08:00September 25, 2024|Categories: Experiences|Tags: , , |

The Freshworks Experience event in Kuala Lumpur, Malaysia, revolved around a few key themes - customer experience, employee experience and AI. During a media briefing, insights from Freshwork's execs like offered a keen look into the evolving landscape of customer experience. Malaysia in recent times has made many announcements about large corporations investments into its AI future. Here and now, Freshworks' managing director in Asia, Simon Ma, called out that many global businesses based in the country, especially in the global business services (GBS) and call centers' industry, recognize AI's ability to automate and enable self-service. Simon Ma ... Read More

“You Can’t Find Local-Made Slippers Anywhere Else in Pastel.” Fipper’s Flip Flops Aren’t Merely Footwear

By |2024-09-21T15:38:56+08:00September 19, 2024|Categories: Experiences|Tags: , , , , , |

Fipper, under the leadership of its CEO Choong Jee Von, has transitioned over the years from a local-made brand to a trendsetting one that tourists will buy in the dozens; there are at least 15 color combinations of every design per year after all; to take back home as souvenirs. Jee Von's journey with Fipper began six years ago, but his leadership philosophy was shaped long before. His experience working with a mentor in Penang, Malaysia, helped to shape his management style and approach to leadership. Jee Von   It was also in Penang where he learned ... Read More

“Product Market Fit is Like Black Magic.” InVideo Finally Cooking the Right Formula And Finds Its Mission 10% Complete

By |2024-09-19T17:08:58+08:00September 16, 2024|Categories: Experiences, MarTech|Tags: , , , , |

InVideo founder's foray into video-making resulted from a personal challenge he faced with 'too much repetition' non-fiction books. After product market fit challenges, InVideo today is enabling high-quality video creation which among many things have helped a former Aerosmith band member create a mental health video that potentially saved a life. Sanket Shah's journey of founding InVideo is a story of unresolved challenges and his natural tendency to hustle. With a background in electrical engineering, Shah's entrepreneurial spirit led him down an unexpected path. "I was constantly pulled towards different things and I really truly enjoyed it." One of ... Read More

Taming Cloud Cost With Modernization and Migration

By |2024-09-11T13:56:09+08:00September 11, 2024|Categories: Experiences|Tags: , , , , |

Cloud cost is rising. Or is it? What is still within the realm of control for organizations, and what is impending and unavoidable? CXposé.tech summarizes the migration option, and while at it throws in the possibility of modernization  The industry reaction to Broadcom’s acquisition of VMware reflected a mix of opportunity and concern. The latter’s strong position in virtualization and its partnerships with major cloud providers make it attractive to Broadcom as cloud continues to evolve and adoption continues to grow. One recent outcome from the acquisition which was finalized in late 2023 was that users would have to ... Read More

“The Industry Has Hit Rockbottom.” StoreHub Founder Has Faith in Businesses Built During Trying Times

By |2024-09-11T13:41:05+08:00September 10, 2024|Categories: Experiences|Tags: , , , , |

During the early days of the pandemic, walk-ins to F&B outlets were strictly prohibited. Having worked closely with the industry since 2013, StoreHub stepped in together with Stripe, to enable a much needed food delivery service that accepts contactless payments for businesses built during trying times. Fong Wai Hong has no qualms sharing pearls of wisdom quoted by the women in his life, in falsetto. CXpose.tech discovered this when speaking with the co-founder at the sidelines of the Stripe Tour in Singapore The delivery module StoreHub launched basically powered checkouts and order processing for restaurants and retailers. Without Grab ... Read More

Balancing Impact of Tourism with Sustainable Enrichment

By |2024-09-19T17:06:27+08:00September 10, 2024|Categories: Experiences|Tags: , , , , , |

In a world where the impact of tourism is under increasing scrutiny, Seek Sophie demonstrates that with the right approach, travel can sustainably enrich visitors, hosts, and communities. Getting under the skin of a locale while lightly treading on planet earth combine for an experience that more travelers are looking for, if Seek Sophie's user numbers are anything to go by. Co-founded in 2018 by Jacinta Lim, the former corporate lawyer's journey to entrepreneurship is as fascinating as the experiences her travel platform curates. Jacinta Lim Even when working in London, Jacinta often found herself asking questions. ... Read More

Growing the GDP of the Internet, One Country At A Time

By |2024-09-01T17:12:59+08:00September 1, 2024|Categories: Experiences|Tags: , , , |

Stripe's Singapore Tour began and ended on the high note that the global payments infrastructure provider has helped businesses contribute a total of 1% to the GDP of the internet. Sarita Singh, Stripe’s regional head and managing director in Southeast Asia, took a retrospective approach to introducing Stripe at the Singapore leg of its 7-city global Stripe Tour. "Fifteen years ago, Stripe helped companies mainly accept credit card payments in the United States. Today, we've grown into a global company available in more than 50 countries, with many more to come." Sarita Singh, Stripe Stripe's evolution from ... Read More

Building a Bridge to Capital Funding

By |2024-08-27T16:21:09+08:00August 27, 2024|Categories: Experiences|Tags: , , , , |

In an era where disruption is the norm, Malaysia's business and capital funding landscape is facing its fair share of resistance from local organizations that are comfortable with the status quo - why should they change the way they have always done business? In a bid to propel the nation’s most promising mid-tier companies (MTCs) and high-performing SMEs to the next level of growth, Capital Markets Malaysia (CMM) conceived a four-month executive leadership program that aims to bridge the gap between ambitious companies and the capital they need to scale. Navina Balasingam, Capital Markets Malaysia Navina Balasingam, ... Read More

Data Endgame: Can There Be Big Data Analytics and AI Synergy?

By |2024-08-16T16:03:21+08:00August 19, 2024|Categories: Data, Experiences|Tags: , , |

The most successful technology leaders will be those who can adaptively integrate data analytics and AI, balancing immediate needs with long-term vision. In time, the question may even shift from "Which comes first?" to "How can we achieve Big Data Analytics and AI Synergy? And our objectives?" In March 2024, Advisia Group conducted a study with IBM Indonesia and an AI industry interest group, KORIKA, to try to understand the role of AI in Indonesia’s business landscape. After in-depth interviews and an online survey of up to 50 professionals from banking, manufacturing, and non-banking sectors, the findings of the ... Read More

The Data Endgame: Analytics or AI?

By |2024-08-15T16:40:21+08:00August 16, 2024|Categories: AI, Data|Tags: , , |

CXpose compiled research-driven opinions about how marketing leaders can approach artificial intelligence in their organizations. It was not long before burning questions emerged, not least of which is this: Why does data analytics feature prominently in CMO job descriptions? And what is the data endgame, anyway? Research company, IDC, shows that applying generative AI to a range of enterprise marketing tasks will increase productivity by an estimated 40% come 2029. But it isn’t just about productivity gains. In the US, 30% of CMOs are directly leading their marketing organizations’ AI efforts according to Forrester, with its report giving off ... Read More

Go to Top