The Eternal North Star in Customer Experience: Understanding the Customer
The Freshworks Experience event in Kuala Lumpur, Malaysia, revolved around a few key themes - customer experience, employee experience and AI. During a media briefing, insights from Freshwork's execs like offered a keen look into the evolving landscape of customer experience. Malaysia in recent times has made many announcements about large corporations investments into its AI future. Here and now, Freshworks' managing director in Asia, Simon Ma, called out that many global businesses based in the country, especially in the global business services (GBS) and call centers' industry, recognize AI's ability to automate and enable self-service. Simon Ma ... Read More