Catherine Yong - CXposé

Digital Experience Analytics For Overviews of Virtual Estate Worth

By Catherine Yong|2024-01-26T19:26:56+08:00January 16, 2024|Categories: Experiences, Data|Tags: analytics, customer experience, digital|

Monisha Voonna, Director of Solutions Consulting at ContentSquare APJ goes straight to the point about digital experience analytics or DXA, “If you are a company or an organization that cares about your digital footprint, be it retail, ecommerce, FSI, telco, gaming, and more, you want to make sure that your digital footprint is solid.” Treating every square foot of virtual space be it on an application or a website, as a chance to engage potential customers can be an alien and intriguing notion for non-marketers, but what Monisha said rang true. “The moment you spend money to acquire users ... Read More

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2024 Trend Focus: The Security and Usability Reckoning For Great Experiences

By Catherine Yong|2024-01-09T14:02:46+08:00January 9, 2024|Categories: Experiences|Tags: 2024, cybersecurity, featured, IT, trends|

IT operations is serious business that ensures organizations are able to operate to achieve goals like reliable CX, while security operations have to ‘guarantee’ businesses that use tech for this, do so without compromising a company’s data integrity, reputation, customers’ privacy and experience. But the scope of work is not so clearly delineated. Also ironically, both these functions work to benefit an organization via optimized use of technology - so, why are they set up separately? Why are both roles discordant with each other? Battle-hardened cyberdefenders like Cybot's Rodney Lee and CACT's Dr. Suresh Ramasamy have also wondered ... Read More

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The Non-Negotiable New Way of Working

By Catherine Yong|2023-12-27T10:28:25+08:00December 27, 2023|Categories: Experiences, Data|Tags: HR tech, remote work, talent|

A recent survey by Deloitte revealed that 69% of Gen Z would leave their job if their employer mandates a return to the office full time. This preference for autonomy by a segment that will grow to become 25% of the APAC population in 2025, reflects a greater inclination for flexibility, work-life balance, and autonomy offered by remote working. As the workforce continues to shift to younger generations, companies must take remote work seriously in order to attract new talent and remain competitive in the global economy. While some will take the leap forward to embrace new HR tools and ... Read More

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Higher Quality Outcomes with AI in Patient Care Continuum

By Catherine Yong|2023-12-14T14:19:37+08:00December 12, 2023|Categories: Experiences, AI|Tags: ASEAN, digitalization, featured, healthcare, patient care|

Siemens Healthineers is one of the largest medical technology companies in the world, with solutions that cover the entire patient journey from diagnosis to treatment and recovery. When speaking with Virginia Chan, Head of Digitalization at Siemens Healthineers, there were many examples of how artificial intelligence can address challenges in the healthcare industry, for example lack of skilled healthcare professionals, vulnerability to burnout among healthcare professionals, and even aging populations which raise the cost burden for governments and individuals. Virginia talked about alignment with national health policies like Singapore’s and Malaysia’s that emphasize preventive healthcare, improved access for patients, and ... Read More

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The Road to Digitalization with Automation as a Key

By Catherine Yong|2023-12-03T19:57:48+08:00December 5, 2023|Categories: Data|Tags: automation, digitalization, RPA|

Regional Director at Cyclone Robotics, Hew Wee Choong, believes that the Asian Century is going to drive RPA, or robotic process automation, growth in this region. “With economic activity centred in Malaysia and Asia itself, human talent becomes critical in fuelling economic growth, and just like anywhere else in the world, it starts to become scarce.” Hew stated that due to this, many organizations are looking to adopt RPA and automate processes, so as to alleviate the issue of scarce human resource, knowledge retention, and higher staff attrition. RPA, or Robotic Process Automation, tends to be characterized by automation of ... Read More

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Modernization and Data Sharing in Public Sector

By Catherine Yong|2023-11-21T14:36:19+08:00November 22, 2023|Categories: Data|Tags: cybersecurity, data sharing, government|

Last May, CXpose had a brief chat with SAINS, or Sarawak Information Systems Sdn Bhd, the state-owned ICT company for the state of Sarawak. SAINS supports the digital economy and government agencies in Sarawak by developing and maintaining various software systems, infrastructure like data centres, contact centre, network monitoring centre, and even a security monitoring centre, or SMC. Since its establishment about 30 years ago, SAINS has evolved from initially computerising state agencies, to now providing digital services, and upgrading legacy systems. Interestingly, SAINS offers services to clients outside of Malaysia (ie. Brunei, Papua New Guinea, Oman, and more), but ... Read More

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IBB: When We Bet More on AI than On Ourselves

By Catherine Yong|2023-11-12T11:47:15+08:00November 16, 2023|Categories: CXposé+, AI|Tags: IBB, industry, opinion, tech|

Last night I fell asleep to news that very big figures in the AI world – Elon Musk, Yoshua Bengio, Steve Wozniak, Yuval Harari, Andrew Yng, Emad Mostaque, and other AI leaders – have signed an open letter to ‘Pause Giant AI Experiments’. Were the signatures that had been sighted, authentic? Who knows? Who can verify? About 6 hours later, more opinions have flooded the Internet, and Linkedin in particular, so I turned to a source that I knew would keep close tabs on the matter and could verify whether there was any such thing going on. Sure enough, I was pointed ... Read More

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Innovating with the Times – A Love Ode to Tech

By Catherine Yong|2023-11-16T21:03:52+08:00November 14, 2023|Categories: Experiences, Opinion|Tags: featured, industry, media, veteran|

During the recent WCIT (World Congress for IT), CXposé.tech had the opportunity to speak to WITSA CEO, Datuk Dan. Khoo, and catch up on what he has been up to since the last WCIT he famously brought to Malaysia in 2008. Any journalist above 30 years of age (ahem!) or even a keen observer of the local tech ecosystem, would have come across the name Dan E Khoo. In the 1980s, he founded Computimes, the IT news pullout of The New Straits Times (NST) in the 1980s with his brother, Derrick Khoo. After that Dan E. went on to ... Read More

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Pivoting Web3 Resources to Meet AI Demands

By Catherine Yong|2023-11-20T10:32:24+08:00November 13, 2023|Categories: AI|Tags: ai, data privacy, web3|

When speaking with David Li of Greater Heat about data privacy and ownership in AI, his stance about the matter is very clear: data privacy and ownership are absolutely non-negotiable and must be strictly protected. As a company, GreaterHeat (GH) has long recognized the potential of Web3 in facilitating these all-important concepts. “We have committed significant resources to its research and development to not only offer cutting-edge AI solutions, but also ensure their data receives the utmost protection.“For GH, data privacy and ownership aren’t just ethical issues, but integral to our business model,” David emphasized. From the latest data encryption technologies ... Read More

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Undisputed Indispensability: Data and Tech in Hospitality

By Catherine Yong|2023-11-16T21:04:17+08:00November 9, 2023|Categories: Data, Experiences|Tags: CX, data, hospitality|

Hotel Monterey of Japan had been in the market for a customer data platform and marketing automation, with the goal of improving retention rates and promoting new memberships. Appier and its extensive AI solutions appealed to the hotel, particularly because Appier was able to provide the capabilities of an AI-powered Customer Data Platform and marketing automation. At a glance, Appier’s solutions helped the hotel chain to break customer data silos and improve user engagement. This in turn led to more capabilities for the hotel to offer enhanced hospitality solutions and better user experience. Above all, it enables ... Read More

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