Editorial Team - CXposé

No Data, No AI. Rubbish Data, Rubbish AI

By Editorial Team|2023-11-09T09:25:23+08:00November 7, 2023|Categories: Opinion|Tags: ai, data|

The effective use of data can allow businesses to separate themselves from the pack, gaining first-mover advantage to become leaders and disruptors in various ecosystems. Data at your fingertips can enable business acceleration across all areas of the organisation. From improving business processes to help make informed decisions, to providing market insights. The goal of data-based decision-making, as with most strategic business goals, is to achieve a competitive advantage and generate value for the organisation. With clean, quality, up-to-date data, that can be analysed, businesses can: gain insights into existing and potential customers (hunting smarter) meaningfully engage with customers, through personalised interactions (with consent and ... Read More

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[Infographic] Digital Lives Decoded: Five Drivers for a Better Digital Life

By Editorial Team|2023-11-16T21:04:58+08:00November 6, 2023|Categories: News|Tags: digital experience, digitalization, featured, infographic, survey|

Telenor Asia, a telecommunications services provider in Singapore, released its second edition of "Digital Lives Decoded". The study delves into five key drivers that show how mobile devices enable people to live better digital lives. In the second year of this report, survey findings from 8,087 mobile internet users from eight markets in South and Southeast Asia* summarized three observations: Adoption of new technologies accelerating in the workplace: One in five respondents (22%) expect the use of generative AI to significantly increase in the next six months, while majority (86%) call for more training on this from their ... Read More

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KAWO Aims to Drive Brands’ Marketing Team Success with Social Metrics Guide

By Editorial Team|2023-10-31T18:41:52+08:00November 1, 2023|Categories: Data|Tags: China, guide, social metrics|

Shanghai, Oct, 2023: KAWO, a leading social media management platform in China, has launched its 2023 'Guide to China Social Metrics’ which provides brands tips to navigate the unique Chinese social media landscape. It does this by helping marketers understand where each platform sits in the marketing funnel and how metrics and key performance indicators (KPIs) can be translated into actual business success. Examining six social media platforms - WeChat official accounts and Channels, Douyin, Kuaishou, Little Red Book (xiaohongshu), Weibo and Bilibili, the whitepaper discusses: - how brands can make KPIs work, - recommends ways to calculate statistics - assess content ... Read More

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Delivering a New Communications Age and CX via Strategic Partnerships

By Editorial Team|2023-10-27T11:28:19+08:00October 25, 2023|Categories: Experiences, News|Tags: ai, communications, CX, partnership|

KUALA LUMPUR, October – Infobip, a global player in cloud communications, hosted a panel discussion, bringing together industry experts to explore the dynamic landscape of customer experience and innovation. In today's customer-centric landscape, brands are proactively adopting various platforms and solutions to establish strong connections with their customers, in order to enhance overall customer experiences and fostering long term relationships. As customer expectations continue to place greater emphasis on communication channels, personalization, and responsiveness, businesses are increasingly turning to strategic partnerships to meet these evolving demands. Infobip distinguishes itself by offering unified solutions that efficiently save businesses time and resources, aligning seamlessly with ... Read More

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AI Impact On Marketing? Not Much

By Editorial Team|2023-10-23T14:40:05+08:00October 25, 2023|Categories: Opinion|Tags: ai, generative ai, marketing|

2023 looks to be another long, turbulent year. Disruption necessitates innovation, and there’s plenty of disruption to go around. Generative AI such as ChatGPT, Stable Diffusion and Dall-E are enabling content creation at unprecedented scale. Meanwhile, machine learning is fast-replacing humans in optimizing campaigns. Ironically, the speed and scale of automation emphasizes how technology and marketing are more than a numbers game. The internet is so inundated with low-quality content that Google is reworking how sites are ranked with it’s Helpful Content Update, described as a “shakeup similar to Penguin’s launch 10 years ago”. Meanwhile, Facebook users’ satisfaction and ... Read More

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Taking Malaysia’s E-commerce Sector to the Edge, with Edge Technology

By Editorial Team|2023-10-23T11:48:59+08:00October 20, 2023|Categories: Opinion|Tags: computing, e-commerce, personalization, retail|

While the continued growth of Malaysia's e-commerce industry is good news for businesses, there are also warning signs for brands and platforms that cannot keep pace. One study found that the average Net Promoter Score (NPS) of Malaysian e-commerce consumers dropped from 37 percent in 2021 to 25 percent in 2022. Another found that three out of five consumers will stop using an app after several unsatisfactory experiences, while 17 percent of consumers will quit using an app after a single negative experience. In other words, poor user experience will push many consumers to revert to offline channels for ... Read More

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Salesforce Finds Singapore Most AI Ready Among 12 APAC Countries

By Editorial Team|2023-10-16T17:07:51+08:00October 16, 2023|Categories: AI|Tags: ai, APAC, readiness|

SINGAPORE — October, 2023 — Salesforce has released the 2023 Asia Pacific AI Readiness Index, the third edition of this bi-annual composite index which measures businesses’ and governments’ multi-faceted AI readiness and its impact on socio-economic opportunities through 15 statistical indicators. The report commissioned by Salesforce, was conducted by Access Partnerships. Once again, Singapore holds the top spot for overall AI readiness (70.1), which has improved since 2021 (65.6), and is ahead of 11 other economies. Japan (59.8) and China (59.7) follow in second and third place. In business AI readiness, Singapore ranks first (53.6), followed by China, (43.1), and South Korea ... Read More

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5G Development and Notes to Maximize Business Value by Huawei and GSMA

By Editorial Team|2023-10-16T16:42:05+08:00October 16, 2023|Categories: News, Data|Tags: 5G, business, ecosystem|

Dubai, UAE, October, 2023 - Huawei's annual Global Mobile Broadband Forum (MBBF) in early October, began with a livestreamed discussion between Huawei's Rotating Chairman Ken Hu, and the Director General of GSMA, Mats Granryd, about the current state of 5G development, future projections, and 5G business value. “Technology is changing so fast, and new demands are evolving every day,” said Hu. “So our networks need to keep evolving too. Our industry as a whole needs to get ready for the future and maximize the value of investments in 5G – and that’s why we’re working so hard on 5G-Advanced.” ... Read More

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Balancing the Hype of AI and Human-Centricity in Zoomtopia

By Editorial Team|2023-10-31T12:49:21+08:00October 16, 2023|Categories: News|Tags: ai, collaboration, event, featured, zoom|

Updated on 30th October: Zoom's AI Companion has reached a milestone today with more than 125,000 accounts using it, generating more than one million meeting summaries. (Watch out, Otter.ai) The AI Companion now supports seven new language, with plans to extend this to a total of 32 languages before the end of this year. Early October, we attended the annual Zoomtopia (via Zoom, of course) to hear from CEO, Eric Yuan and Zoom’s key executives across the globe about what’s new for Zoom in the coming months. While AI-led announcements were expected from the San Jose based company, Zoomtopia ... Read More

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UIPath Operationalizes AI with Automation-Driven Autopilot

By Editorial Team|2023-10-12T15:19:38+08:00October 13, 2023|Categories: AI|Tags: ai, automation|

Singapore, October 2023 – UiPath, announced its platform’s latest AI feature with Autopilot™, an integration of Generative AI, Specialized AI, and automation that allows any user to automate work fast using natural language. This was announced at its global user conference, FORWARD VI. UiPath Autopilot can transform paper documents to automation-powered apps with a single click. The new AI features of the UiPath Business Automation Platform reveal untapped automation potental and process enhancement opportunities, and guarantee efficient development of automations, all anchored by a foundation of enterprise-grade capabilities. AI-powered Autopilot capabilities include: For developers– empowers both professional and citizen automation developers to create automations, code, ... Read More

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