Yahoo DSP Study Reveals Insights Into The Minds of Singapore Marketers
Priorities of 180 marketing and advertising professionals in Singapore are distilled in a study, and launched in conjunction with the announcement of Yahoo's latest innovations in digital marketing. The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. Commissioned by Yahoo DSP (Demand-Side Platform), the study captures the priorities of over 180 marketing and advertising professionals in Singapore, focusing on the shifting dynamics that will define the year ahead. Unveiled at Yahoo’s annual Newfront 2025 ... Read More