In this article, CXpose.tech's Expert Contributor Alvin Rodrigues, breaks down cybersecurity best practices that marketers should be aware of. Imagine you're a custodian in the realm of digital marketing, where your main questions involve: Crafting compelling stories. Deciding the digital and physical channels to connect with customers and prospects. Protect your customer data. Protect your company's digital assets. Yet, lurking in the shadows are cyber bandits eager to hijack your activities, plunder your treasures, and lay siege to your Fortress. Guarding the Company's Treasure I think of marketers as keepers of the company's treasure chest. This chest isn't filled ... Read More

CXpose.tech's Expert Contributor Alvin Rodrigues reminisces about his days as a marketer and now cautions, as a seasoned cybersecurity professional and book author, that despite the allure of marketing, cybersecurity has become more essential than ever. Marketing is a dynamic and ever-evolving field that has significantly transformed over the past 25 years. In the mid-1990s, the landscape was more straightforward, emphasising traditional media such as print, radio, and television. Content marketing was focused on traditional forms like magazines and direct mail (snail mail).  Marketers focused on broad strategies, aiming for wide-reaching impact through mass advertising campaigns. Consumer engagement was ... Read More