Kumaran Subramaniam

The eSIM Revolution: Reshaping Mobile Connectivity’s Future

By Kumaran Subramaniam|2024-11-09T12:48:28+08:00November 9, 2024|Categories: Data, Experiences, Opinion|Tags: Biometric Verification, eSIM, Multifactor Authentication, SIM Card, SIM Swapping|

As telecommunications evolves, the battle between traditional SIM cards and emerging eSIM technology is reshaping how we connect our devices. While eSIMs promise greater flexibility and security, their adoption faces interesting challenges. Explore why this tiny technology could have massive implications for the future of mobile connectivity, and why the traditional SIM card isn't disappearing just yet. The mobile industry stands at a pivotal crossroads as embedded SIM (eSIM) technology gradually reshapes how we connect to cellular networks. While traditional SIM cards have been the backbone of mobile connectivity for over 25 years, eSIMs are emerging as a transformative ... Read More

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Powering AI Responsibly: Data Center Experts Weigh In

By Kumaran Subramaniam|2024-10-10T02:24:49+08:00October 7, 2024|Categories: AI, Data, Opinion|Tags: ai, artificial intelligence, carbon footprint, data center, edge computing, featured, sustainability|

Artificial Intelligence (AI) is expanding rapidly, leading to a dramatic rise in energy consumption within data centers. As the world grapples with the environmental implications of this revolution, there is an urgent need to explore sustainable solutions for powering AI responsibly.. As AI continues to reshape industries and drive innovation, its environmental footprint is coming under increasing scrutiny. Central to this issue is the growing energy demand of data centers, which form the backbone of AI’s computational needs. The scale of this challenge is staggering. The US Datacenter and Energy Report by S&P Global Market Intelligence revealed that data ... Read More

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AI vs AI: The War That is Reshaping Cybersecurity

By Kumaran Subramaniam|2024-09-30T15:42:58+08:00September 30, 2024|Categories: AI, Data|Tags: ai, artificial intelligence, cybersecurity, psycholinguistics, Securonix|

In the shadowy realm of cybersecurity, a new arms race is unfolding as artificial intelligence (AI) significantly reshapes the rules of engagement. As cybercriminals harness AI to craft increasingly sophisticated threats, organizations find themselves at a crossroads: adapt or become vulnerable…and pay a heavy price! As cyber threats evolve at speeds previously unseen, a new player has emerged, redefining both defense and offense: Artificial Intelligence. As organizations grapple with increasingly sophisticated cyber threats, the integration of AI into security strategies has become not just advantageous, but essential. However, this technological advancement has become a double-edged sword, with malicious actors ... Read More

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Is AI as a Marketing Buzzword Backfiring? Experts Have Their Say

By Kumaran Subramaniam|2024-09-20T10:40:00+08:00September 19, 2024|Categories: AI, Experiences|Tags: artificial intelligence, B2B marketing, customer experience, expert view|

Consumers are becoming increasingly sophisticated when it comes to technology. They are no longer wowed by the mere mention of artificial intelligence (AI) in product descriptions. In fact, recent research indicates that the application of the term AI can actually have a negative impact on consumer behavior. According to a study by Washington State University, consumers may be less likely to trust and purchase products that are explicitly labeled as using AI. This shift in consumer sentiment can be attributed to several factors. As AI becomes more prevalent, consumers are becoming more aware of its potential risks and limitations. ... Read More

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Navigating the AI Revolution: Balancing Innovation and Regulation

By Kumaran Subramaniam|2024-09-17T01:04:16+08:00September 17, 2024|Categories: AI, Experiences, MarTech|Tags: ai, innovation, Regulation, Responsible AI|

In the rapidly evolving landscape of technology, artificial intelligence (AI) stands at the forefront of a new industrial revolution. We find ourselves at a critical juncture where the potential for innovation collides with the imperative for responsible governance. The question before us is not whether AI will transform our industries, but how we can harness its power while safeguarding the interests of consumers and society at large. The advent of generative AI, exemplified by technologies like ChatGPT, has catapulted us into uncharted territory. As Shawn Rogers, CEO of BARC US, astutely explained during an episode of Real Tech Real ... Read More

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The Future of Account-Based Marketing: Personalization, AI, and Human Insight

By Kumaran Subramaniam|2024-09-09T19:31:55+08:00September 9, 2024|Categories: Data, Experiences, MarTech|Tags: Account-Based Marketing, ai, automation, customer experiences, personalization|

Account-Based Marketing stands at the vanguard of B2B innovation, heralding a new chapter in customer engagement. In this age of AI-powered insights and hyper-personalization, how will forward-thinking marketers leverage technology to forge deeper, more meaningful business relationships? In the rapidly evolving realm of B2B technology marketing, Account-Based Marketing (ABM) has emerged as a game-changing strategy. As we look towards the future, the convergence of AI, automation, and human expertise is set to redefine how we identify, engage, and nurture high-value customers. In a Real Tech Real Talk episode featuring global marketing leader Fran Wilson (left), with more than two ... Read More

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CrowdStrike Outage Sparks Global Reflection: Experts Discuss Rebuilding Trust and Resilience in Cybersecurity

By Kumaran Subramaniam|2024-07-31T12:28:07+08:00July 31, 2024|Categories: Opinion, Data|Tags: CrowdStrike, cybersecurity, Digital Resilience, IT outage, Multi-vendor strategy, Vendor risk|

A single incident triggered a global IT meltdown, revealing the fragility of our interconnected world. Experts weigh in on rebuilding resilience and the path towards a more secure digital future. Trust, it's often said, is built over years but shattered in seconds. In the high-stakes world of cybersecurity, where a single vulnerability can trigger a cascade of catastrophic consequences, this adage has never felt more relevant. The recent CrowdStrike outage, a digital disruption that reverberated across continents and industries, exposed the fragility of trust in our increasingly interconnected systems. As businesses and critical services around the globe grappled with ... Read More

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Unleashing the Power of AI: Overcoming Infrastructure Hurdles in Southeast Asia

By Kumaran Subramaniam|2024-06-25T19:17:32+08:00June 25, 2024|Categories: AI|Tags: infrastructure, podcast, SEA, Southeast Asia|

Greater Heat aims to overcome infrastructure hurdles that could potentially be a bottleneck to this region's AI ambitions. The breakneck pace of artificial intelligence (AI) adoption across Southeast Asia is truly astonishing. Tech giants like Microsoft, along with government initiatives like Indonesia's $200 billion AI roadmap, are fueling transformative investments in AI infrastructure throughout the region. However, successfully deploying AI solutions requires far more than just capital - it demands a robust foundation and strategic expertise. David Li, Greater Heat According to David Li, CEO of leading AI infrastructure provider Greater Heat and technical advisor to an ... Read More

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