Lynn Tan - CXposé - Page 2 of 3

Cubby, The Ascott Limited’s Latest Chatbot, Aims To Co-curate AI-led Experiences with Customers

By Lynn Tan|2023-10-19T18:28:48+08:00October 9, 2023|Categories: Experiences|Tags: ai, chatbot, generative ai, hospitality|

Thanks to the Internet, the world has gotten smaller, and selling experiences and destinations to travel to has gotten easier. The Ascott Limited takes it further by making it seamlessly convenient, and with 15 brands that cater to a wide range of price points, locations, and customer needs. It is present in 43 countries with over 940 properties, and Cubby the chatbot presents all of it, in a neat interface for digital nomads, business travellers, experience seekers and more, to query from and zoom into their selected room or residence. Named ... Read More

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Driving Business Growth through Powering Brand Strength

By Lynn Tan|2023-10-11T09:44:48+08:00October 6, 2023|Categories: MarTech|Tags: B2C marketing, Branding, Martech|

SimilarWeb recently announced several new tools with marketers’ in mind to better track and measure brand performance, and to keep digital marketing teams aligned to purpose. Uri Snyder, Senior Vice President, APAC, Similarweb, explains to us the importance of understanding brand strength, and how better tools can boost brand’s effectiveness in driving growth for businesses. Brand strength can be defined as a measure of how well a company's brand is known and trusted in terms of customer loyalty, recognition, and market share. It is a key factor in determining business success, as strong brands are easily identifiable and have many ... Read More

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Are B2B Businesses Entering the Era of the CMCO?

By Lynn Tan|2023-10-20T11:54:43+08:00October 2, 2023|Categories: News|Tags: B2B marketing, CMCO, IPOS, LinkedIn, report, study|

Renewed optimism across B2B businesses sees increase in budgets, greater call for collaboration, and a willingness to explore fresh frontiers. According to a recent LinkedIn and IPSOS survey, B2B leaders around the globe are poised for innovation, and with renewed optimism around marketing investments. Between March to May this year, over 1,954 B2B leaders were surveyed across 8 markets - including U.S., U.K. Germany, Brazil, France, India, Singapore and Australia. The report looked at three key areas - B2B Budgets & Outlook, the B2B Marketing Organization and B2B Marketing Strategies. Green Shoots for the New Role of ... Read More

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Innovation in the Workplace: Feel Safe Enough For It?

By Lynn Tan|2024-08-17T19:57:43+08:00September 26, 2023|Categories: Experiences|Tags: culture, Field Guide, innovation, psychology, startup, Startup - Field Guide|

We recently spoke to Dr. Peter Brace of Human Capital Realisation on how fast-moving innovation can impact the overall well-being and productivity of employees. Thoughtful communication, critical thinking and giving (and receiving) feedback were cited as some of the top human skills needed to see organizations through challenging times. While these skills top the list for 2023, the success of a team boils down to what each team member brings to the table. Teams in matrix organizations often meet challenges such as budget cuts, reorganization, market fluctuations, and fast-changing customer needs. While having good company culture provides top-down support ... Read More

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We Needed Thought Leadership Yesterday

By Lynn Tan|2024-08-17T19:57:50+08:00September 21, 2023|Categories: Opinion|Tags: B2B marketing, featured, Field Guide, leadership, startup, Startup - Field Guide, thought leaders|

Having been in the enterprise software industry since 1988, Robert Eve, has probably done it all. Robert spent most of his career at the helm of multinational organizations, leading successful marketing go-to-market strategies, and guiding experts into thought leaders in their respective domains. Now, as an advisor, Robert shares his view on how thought leadership can shape customer relationships, and why leaders should’ve started yesterday. What Makes a Thought Leader? Thought leadership, simply put, is to express ideas that demonstrate expertise and knowledge by an individual or a group of individuals, sometimes on behalf of an ... Read More

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Hitting GO for Web 3.0 Transformation

By Lynn Tan|2023-09-18T21:23:30+08:00September 18, 2023|Categories: News|Tags: ai, business transformation, e-wallet, regulatory tech, web 3.0|

If you’re not in the DeFi or GameFi space, you may not have heard of KryptoGO - a fast-growing Taiwanese startup advocating for the construction of a secure, transparent, and trustworthy Web 3.0 world. Founded in 2019, the company recently announced its new AI-powered cloud solution for Web3 enterprises that offers a one-stop, secure and compliant peer-to-peer marketplace application. We caught up with Founder and CEO, Kordan Ou, and Fred Chen, COO, KryptoGO to understand how businesses can fast-track their foray into the Web3 domain with the help of Compliance-as-a-Service. A Quick Debrief on Web 3.0 Synonymous ... Read More

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Propelling Legal Tech to New Heights

By Lynn Tan|2023-09-20T13:18:26+08:00September 8, 2023|Categories: Experiences|Tags: ai, business transformation, digital marketing, featured, legal tech|

Bruno Trimouille, CMO, Litera, is an experienced marketing leader who has served in numerous leadership roles across enterprises. In his latest endeavor, Bruno is working to accelerate transformation within the legal tech space Bruno is no stranger to leadership roles in large enterprises, and in his expansive marketing career, he has seen the growth of marketing programs across disciplines and verticals. When asked why he had joined Litera slightly over half a year ago, Bruno credited his decision to “the energy, enthusiasm and willingness to collaborate” from the firm’s executive leadership team. To Bruno, these were fundamental to a ... Read More

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C-Suite Must Lead With Vision Or Risk Losing Out

By Lynn Tan|2023-12-14T14:23:02+08:00September 4, 2023|Categories: Data|Tags: ai, business transformation, CX, data management, featured, leadership|

Dr. Sekar Jaganathan, Chief Business Officer of Kenanga group shares his thoughts on customer journeys, business transformation and what AI can do for the financial industry. In a highly competitive and regulated industry, Dr. Sekar Jaganathan is no stranger to managing customer expectations, and leading teams to address evolving market demands head-on. One of the most striking lines from Dr. Sekar during our conversation is that good leaders must be visionaries. “If you want to be a good leader, you need to be a visionary - a visionary to understand how the world is changing, ... Read More

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Marrying Human and Digital Interactions for Optimal Hyper-Personalization

By Lynn Tan|2023-12-14T14:23:15+08:00August 27, 2023|Categories: Experiences|Tags: CX, generation, personalization, technology|

Angeline Alexander, digital transformation leader, AGILE practitioner, and coach - shares with CXposé her views on the challenges of hyper-personalized digital customer experience and whether there is a role for human-led interactions? Customer is king and many companies have placed customer-centricity as a central focus to their business. Angeline believes there are still opportunities to deliver hyper-personalized digital experiences through data and AI for B2C and B2B companies. When asked how customer experience design differs between the two, Angeline explained that in the B2C space differences between customer segments , and levels of ... Read More

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How to flip the AI switch for curious marketers

By Lynn Tan|2023-12-14T14:23:26+08:00August 25, 2023|Categories: AI|Tags: ai, CX, marketing, SME|

AI isn’t new, and Gina von Esmarch, CEO, Adesso Associates shares her views on how easy it is for marketers to flip the switch and focus on for gaining marketing traction and creating customer impact success. Gina von Esmarch, CEO, Adesso Associates, is no stranger to tech, having spent the majority of her career in B2B marketing for enterprise tech firms. “A lot of tech can be very difficult to the general consumer to grasp, but if you put technology into something that consumers already understand, like sports, you can change up the story and increase engagement.”. “A lot ... Read More

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