Winning New Customers By Knowing Your Data
It’s not every day you get to speak to a CMO who is in the midst of a whirlwind global tour to meet her customers from all over. Jenn Chase, CMO, SAS Institute, was raring to go, properly caffeinated for the day, and showed no signs of jet lag as we got together in the Singapore office for our catch-up. Jenn started off with sharing her three key pillars to SAS’ marketing strategy - brand awareness, demand generation, and customer engagement. She emphasized on creating lasting relationships as a critical element in her work, and how trust is the ... Read More