In a recent conversation with marketing veteran Arun Cavale, he highlighted the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing, emphasizing the unique challenges and opportunities in both sectors.... Read More

At SAP’s flagship regional conference, SAP NOW, the enterprise application software provider announced a line-up of solutions in collaboration with customers and partners—we are talking about big name brands... Read More

People could rack up many years of experience in a marketing role and still not fully understand what it truly entails. And then there are those who quickly shed... Read More