Retail roasted chicken brand in Philippines overcomes nationwide operations and scalability challenges with fiber internet and mobile connectivity.
PLDT Enterprise, the corporate arm of PLDT, has partnered with Bounty Fresh Group Holdings, Inc., the parent company of Chooks-to-Go, to deliver integrated connectivity and communication solutions aimed at improving operational efficiency and enhancing customer experiences.
“At PLDT Enterprise, our mission is to help businesses thrive by providing technology their company needs to enable seamless operations and build stronger customer connections,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise. “This partnership with Chooks-to-Go demonstrates our commitment to driving business success ensuring they remain competitive in an increasingly digital world.”
Overcoming Operational Hurdles with Connectivity and Mobile Solutions
Known for its iconic roast chicken, Chooks-to-Go previously faced operational hurdles due to limitations in traditional SIM-based internet systems. These challenges led to service disruptions and inefficiencies during high-demand periods, impacting both operations and customer satisfaction.
From left: Benedicto Perez, Assistant Vice President and Head of Customer Relationship Management at PLDT Enterprise; Patricia Cheng-Lim, EVP for Operations, Chooks-To-Go; Corinne Lucille Funk-Zablan, Assistant Vice President and Business Head at PLDT Enterprise; Carl Benedick Chung, IT Hardware Lead and SVP for Operations, Bounty Fresh Group Holdings Inc.; and Mark Rayo, Business Head at PLDT Enterprise; Warren Chase Uy, Chief Information Officer, Bounty Fresh Group Holdings Inc., join forces to showcase their partnership aimed at elevating nationwide operations with integrated connectivity and mobility solutions.
With the shift to PLDT Enterprise’s fiber network, Chooks-to-Go now benefits from high-speed, reliable internet that ensures uninterrupted operations across all branches. This infrastructure provides higher bandwidth and unlimited internet access, empowering the business to scale efficiently.
In addition, Smart Postpaid plans and Smart Bizload complement the fiber connectivity aimed to streamline internal communication, optimize prepaid load management for employees, and enable real-time coordination across Chooks-to-Go’s extensive store network.
By adopting PLDT Enterprise’s solutions, Chooks-to-Go aligns its operations with the United Nations Sustainable Development Goals (UNSDGs), particularly in optimizing resources and reducing environmental impact through enhanced operational efficiency.
“By leveraging PLDT Enterprise’s fiber connectivity and mobility solutions like Smart Postpaid and Bizload, we’ve not only enhanced our operational efficiency but also improved our ability to deliver exceptional service to customers nationwide,” shared Patricia Cheng-Lim, EVP for Operations at Chooks-to-Go. “This partnership reinforces our commitment to innovation and customer satisfaction.”
Championing Sustainability and Innovation
This collaboration highlights the growing importance of integrating sustainable practices into business strategies. By adopting PLDT Enterprise’s solutions, Chooks-to-Go aligns its operations with the United Nations Sustainable Development Goals (UNSDGs), particularly in optimizing resources and reducing environmental impact through enhanced operational efficiency.
As businesses increasingly embrace digitalization, PLDT Enterprise continues to lead the charge by providing solutions that enable resilience, inclusivity, and sustainability. These collaborations highlight the role of connectivity and technology in driving meaningful change and empowering local enterprises to thrive in the digital economy.
For businesses looking to optimize their operations, improve customer experience, and integrate sustainable practices, visit pldtenterprise.com to explore PLDT Enterprise’s range of solutions.
About PLDT Enterprise
PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.
For more information, visit pldtenterprise.com.
About Bounty
Bounty is a large-scale industrial agriculture corporation founded by the Cheng family in 1986 with 5,000 birds in its layer farm in Sta. Maria, Bulacan and is now the second-largest poultry integrator in the Philippines. It started as Bounty Farms Inc., a producer of table eggs that became the standard for quality and freshness with its “golden yolk,” a unique color of yolk achieved through the hen’s good nutrition, and excellent living conditions. In 1993, Bounty Fresh Food Inc. was created to compete in the broiler integration segment.
(This article was adapted from a press release).
