IT services and innovation leader, Crayon, promotes its sales director to the role of General Manager, in Singapore.

Crayon, a leader in IT services and innovation, is proud to announce the appointment of Kig Keat Yong as General Manager of Singapore. Effective immediately, Kig Keat transitions into this leadership role following a successful tenure as Sales Director for Crayon Singapore.

Kig Keat Yong

With over 20 years of experience in the technology industry, Kig Keat Yong has built a stellar reputation for his expertise in enterprise sales and digital transformation. His career includes leadership roles at global technology powerhouses such as Microsoft, Google, and Salesforce, where he consistently delivered innovative strategies to optimise IT investments and foster digital transformation. At Crayon, Kig Keat has further distinguished himself as a visionary leader, focusing on customer success.

Speaking about his new role, he expresses his excitement about building on Crayon’s customer and partner centric philosophy. “I am honoured to lead Crayon Singapore during this dynamic period of growth,” he said. “My priorities are clear: to strengthen relationships with our direct customers and partners, to grow our channel business, and to cultivate a people-first culture. Crayon’s commitment to being ‘On our customers’ and partners’ side. Always.’ will remain at the heart of every decision we make.”

His appointment aligns seamlessly with Crayon’s mission to “Optimise to Innovate,” where cost optimisation serves as the foundation for driving business transformation.

Kig Keat brings a wealth of knowledge and diverse skills to his role. Proficient in English, Malay, Chinese, and Cantonese, he is uniquely positioned to navigate the complexities of the Asia Pacific market. He holds advanced certifications in cloud infrastructure, including Google Cloud Platform Fundamentals and Reliable Google Cloud Infrastructure, and earned distinction from the Microsoft-INSEAD Online Business Strategy and Financial Acumen program. His leadership style is defined by his focus on empowering teams and delivering impactful solutions.

His appointment aligns seamlessly with Crayon’s mission to “Optimise to Innovate,” where cost optimisation serves as the foundation for driving business transformation.

Rhonda Robati

Rhonda Robati, Executive Vice President of Crayon Asia Pacific, expressed her confidence in Kig Keat’s appointment, saying, “I’m thrilled to welcome Kig Keat as General Manager of Singapore. His extensive experience and partner-focused expertise make him the ideal leader to drive growth and partner success in this market. His dedication to customer success and his ability to inspire excellence make him an invaluable asset as we focus on creating exceptional value for our customers and partners.”

About Crayon

Crayon is a global IT consultancy specialising in software asset management, IT cost optimisation, and cloud and AI technologies. With a presence in 46 countries and a team of over 4,000 professionals, Crayon is trusted by more than 100,000 organisations worldwide

to deliver innovative and cost-effective solutions that drive success. Headquartered in Oslo, Norway, Crayon’s mission is to empower businesses to thrive in the digital age.

(This article was adapted from a press release).

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