Kuala Lumpur, September 2023 – EdgePoint Infrastructure (“EdgePoint”) – an ASEAN-based independent telecommunications infrastructure company, via EdgePoint Towers Sdn Bhd announced a strategic collaboration with myNEWS Holdings Bhd – the holding company of myNEWS, the retail store chain and CU, the South Korean convenience store brand – to increase connectivity towards creating a seamless digital retail experience for customers across MYNEWS and CU outlets throughout Malaysia.

This collaboration will see the deployment of next generation telecommunications solutions aimed at enhancing capacity and coverage across myNEWS and CU outlets in the Peninsular. Customers will be able to enjoy seamless, efficient extended coverage and enhanced 4G/5G network capacity when conducting payments using eWallets, debit cards, and other cashless payment methods.

Muniff Kamaruddin, Chief Executive Officer of EdgePoint Towers Sdn Bhd, shared, “Strategic partnerships such as these are key to us as it allows us to provide a wider access to connectivity throughout the country. We aim to be the partner of choice when bringing innovative, next generation solutions to Malaysia, and this initiative enables us to deploy the right solutions towards supporting myNEWS’ customers’, and in general Malaysian’s growing reliance on cashless, digital payment methods. We are confident that our expertise, combined with myNEWS’ wide reach across the country, will enrich customers’ experience and help strengthen connectivity efforts nationwide.”

Mr Dang Tai Luk, Group Chief Executive Officer of myNEWS Holdings Bhd added, “This collaboration with EdgePoint aligns perfectly with myNEWS’ purpose to provide exceptional service and convenience to our customers. We have noticed the increase in preference to go cashless and use digital payment methods among our customers, which makes seamless connectivity within our outlets key for our customers. Many of our customers also perform mobile reloads and uploads at our outlets, and we want to be able to provide them with an enhanced digital experience throughout.

That’s why it was essential for us to partner with the right infrastructure company, and EdgePoint checked all the boxes in terms of quality service and top-notch technology. By enhancing connectivity across our myNEWS and CU outlets all over Malaysia, we are able to improve our customers’ experience, right from the time they enter any of our outlets to the payment and exit point.”

“This initiative is one of the many steps we are undertaking to support our vision of providing a wider access to connectivity across all segments of the population. We understand the importance of connectivity when living in a cashless society which has become more prominent now among Malaysians, and are committed to working with like-minded, strategic partners towards unlocking the full potential of telecommunications through innovative solutions,” Muniff concluded.

More and more technology and connectivity are recognized for enabling next-generation innovative solutions for discerning customers. That includes cashless payment services and it becomes almost mission-critical for these services to work especially at the crucial point-of-sale.

(This article was adapted from an EdgePoint press release)