Today’s retail landscape is a battlefield. We, as consumers demand more than just products. We crave brands that deliver experiences that resonate with our values and beliefs. In fact, research shows that brands generating strong experiences have seen their market share soar up to 58%. This presents a crucial opportunity for retailers to regain lost ground and achieve sustainable growth.

Enter Retail Tech, the disruptive force that is transforming the industry and empowering retailers to meet evolving consumer demands, enhance efficiency, and enable frictionless CX. This eBook serves to look at the technologies and trends retailers have to know to stay ahead of the curve, and even seriously consider the huge role that enabling technologies like connectivity have in helping shape experiences for customers. 

This eBook essentially wants to highlight the role of core enabling technology which is often overlooked. Robust connectivity and internet infrastructure is critical for a number of cutting-edge retail technologies and business models. It allows creating seamless omnichannel experiences that blend physical and digital worlds, as well as reaching new customer segments by overcoming geographical barriers.

This eBook also covers the following key retail trends and technologies:

• Hyperpersonalization: Redefining Shopping
• Flexible Financing with BNPL and Embedded Payments
• Retail Gamification Boosting Engagement and Sales
• Driving Conversion with Shoppable Videos
• Bridging the Physical and Digital
• Smarter Shopping with AI-Driven Personal Shopping Assistants