EdgePoint’s strategic collaborations with property and retail players is changing the game for retail connectivity and seamless payments.

EdgePoint Infrastructure, a telecommunications company in ASEAN, has made significant strides in enhancing connectivity for Malaysians over the past year. Going beyond traditional partnerships with mobile network operators (MNOs), EdgePoint forged strategic collaborations with prominent organizations like myNEWS Group, Sunway Group, and The Exchange – delivering seamless connectivity and elevating the retail experience for end users.

Muniff Kamaruddin, EdgePoint CEO

Muniff Kamaruddin, Chief Executive Officer of EdgePoint Towers Sdn Bhd, shared that strategic partnerships are crucial for the company to provide wider access to connectivity throughout Malaysia.

“EdgePoint is committed to being the partner of choice when deploying innovative, future-ready infrastructure in the country. These partnerships not only enable EdgePoint to deploy expert solutions, but also provide us with a wider deployment footprint, enabling us to bring connectivity to Malaysians across the whole country. Alongside our day-to-day, this is a key part of our business as it allows us to help enrich customers’ experiences while strengthening connectivity efforts nationwide.”

Retail spaces sometimes come with hidden nooks and crannies that become connectivity blindspots.

“These initiatives are one of the many steps we are undertaking to support our vision of providing wider access to connectivity across all population segments. We recognize the pivotal role of seamless connectivity in today’s increasingly cashless society that has gained significant traction among Malaysians and are committed to working closely with our strategic partners who share our vision.

We are always on the lookout for partnerships where together we can unlock the vast potential of telecommunications with innovative solutions that pave the way for a more connected experience.”

Increased connectivity for seamless digital retail experience for myNEWS and CU

EdgePoint’s strategic collaboration with myNEWS Holdings Bhd – the holding company of myNEWS, the retail store chain and CU, the South Korean convenience store brand – aims to increase connectivity by creating a seamless digital retail experience for customers across MYNEWS and CU outlets throughout Malaysia.

This collaboration involves deployment of technology-neutral telecommunications infrastructure to enhance capacity and coverage across myNEWS and CU outlets in the Peninsular. Upon complete deployment, customers will enjoy seamless, efficient extended coverage, and enhanced 4G/5G network capacity when conducting payments using eWallets, debit cards, and other cashless payment methods.

EdgePoint’s In-Building Coverage (IBC) solutions with all of Malaysia’s leading Mobile Network Operators (MNOs) will enable high-speed, seamless mobile connectivity throughout the 1,300,000 square feet of retail floor space in the mall with over 400 stores and services.

Accelerating digital adoption across multiple business divisions through technology integration

In the vast landscape of Malaysia’s corporate world, Sunway Group – known for its expansive reach and unwavering commitment to excellence sought to elevate its digital infrastructure to new heights. With an ambitious plan to ensure seamless connectivity for its customers, Sunway Group joined forces with EdgePoint Infrastructure. Through this partnership, EdgePoint embarked on upgrading telecommunications infrastructure in Sunway City Kuala Lumpur, benefitting iconic landmarks such as Sunway Pyramid, Sunway Pyramid Convention Centre, and Sunway Medical Centre.

Our aim is to fast-track the digital uptake throughout our various business sectors and to weave technology more deeply into the fabric of Sunway City Kuala Lumpur, turning it into Malaysia’s first integrated green city.

EdgePoint deployed refreshed neutral-hosted In-building Coverage (IBC) systems at the mall and convention center which will enable seamless mobile coverage throughout. This is in line with the Group’s target to provide seamless connectivity to be able to cater to the annual footfall of 42 million coming through Sunway City Kuala Lumpur each year. This agreement will also see similar IBC deployments across other Sunway-owned commercial properties.

In addition to being a smart sustainable city, Sunway City Kuala Lumpur is also advancing the “15-minute city” model, where people can easily navigate essential services and business premises within a 15-minute walk or bike ride. The partnership between Sunway Group and EdgePoint Infrastructure is a perfect example of how corporations can work together to create a better future. With this new infrastructure, Sunway Group is better equipped to always provide the best possible connectivity, and EdgePoint is positioned to be the preferred infrastructure partner for corporations seeking to rise above the competition.

Fast and dependable mobile connectivity crucial for seamless customer experiences

In the heart of Kuala Lumpur’s vibrant streets, The Exchange TRX stands as a testament to the city’s dynamism and energy. Since its grand opening in November 2023, this bustling hub has drawn in a myriad of visitors seeking social interaction and an experiential lifestyle. Amidst the hustle and bustle, The Exchange TRX embraced the essence of connectivity with EdgePoint’s deployment of cutting-edge telecommunications infrastructure. This deployment will facilitate high-speed, seamless mobile connectivity throughout the mall, enriching the experiences of shoppers and merchants alike.

EdgePoint’s In-Building Coverage (IBC) solutions with all of Malaysia’s leading Mobile Network Operators (MNOs) will enable high-speed, seamless mobile connectivity throughout the 1,300,000 square feet of retail floor space in the mall with over 400 stores and services. The solution, which was deployed within four months, facilitated enhanced mobile connectivity and increased capacity, enabling faster and smoother connections for shoppers and merchants alike.

The Exchange TRX is a joint development by Lendlease, a globally integrated real estate group based in Australia, and TRX City Sdn. Bhd., the master developers of the Tun Razak Exchange. This partnership with EdgePoint ensures that every customer will enjoy fast, seamless connectivity throughout their visit, given that e-payments are one of the popular payment modes for customers today.

This deployment will facilitate high-speed, seamless mobile connectivity throughout the mall, enriching the experiences of shoppers and merchants alike.

The partnership between EdgePoint and The Exchange TRX is a perfect example of how robust infrastructure can enhance a customer’s experience. With the In-Building Coverage (IBC) solutions deployed by EdgePoint, visitors to The Exchange TRX can enjoy high-speed, seamless mobile connectivity throughout the mall, enabling faster and smoother connections for shoppers and merchants alike.

Charting the Course for a Future of Boundless Connectivity

Muniff concluded, “At EdgePoint, we are excited to work with MYNews, Sunway Group and TRX City Sdn. Bhd. alongside Lendlease, as the technology provider in deploying these innovative technologies. As a trailblazer in digital infrastructure, at EdgePoint, we have the readiness, skills and capabilities to implement 5G-ready, neutral IBC systems that can better enhance connectivity across major commercial and retail properties. The different strategic collaboration not only underscores the importance of seamless connectivity for modern retail experiences and cashless transactions, especially when it comes to ensuring a positive journey for the end user but also reinforces EdgePoint’s commitment to supporting Malaysia’s connectivity objectives.”

As EdgePoint continues to form innovative partnerships, providing an elevated customer experience and top-notch service quality remains a key priority for the company. EdgePoint remains committed to leading the way in connectivity solutions that push the boundaries and deliver seamless connectivity experiences for its partners and their end users.