Salesforce today shared the topline results from a forthcoming IDC study showing that the company and its partner ecosystem, fueled by the new wave of generative artificial intelligence (AI), will create a net gain between 2022 and 2028 of more than $2 trillion in business revenues and 11.6 million jobs. 

The study also identified the factors driving adoption of AI – led by improving productivity – and the biggest barriers to adoption, including the talent gap, data governance and risk management, cost, and trustworthiness and bias.

Accounting for the rapid adoption of AI, and potential scale of generative AI on the company and partner ecosystem’s growth, IDC expanded its approach in this latest version of its study. According to IDC, the market for GenAI applications is expected to become a larger part of the AI-centric applications market; while GenAI applications accounted for only 4.8% of the market in 2022, their share of the market will increase to 31% by 2026.

[INSET IMAGE: The Salesforce economy, powered by AI, will generate a net gain of 11.6
million jobs worldwide between 2022 and 2028]

Today, every Salesforce cloud has generative AI baked directly into the flow of work. For example, Sales Cloud is helping sellers auto-generate personalized emails, based on their unique CRM data that provides relevant context to prevent hallucinations, all with just a single click, giving sellers more time to focus on customers and close deals. Service Cloud customers can now auto-generate personalized replies using real-time data to help service reps resolve customer issues faster.

At the center of Salesforce’s AI innovations is trust. The Einstein Trust Layer allows customers to reap the benefits of generative AI while ensuring their enterprise data remains secure and within compliance regulations. The company has also built ethical guardrails for AI development based on five principles: accuracy, safety, honesty, empowerment, and sustainability.

What’s next: Tune into Dreamforce 2023 to hear more about Salesforce’s AI plans.

Additional resources

• Download IDC’s infographic, “The Salesforce Economy: Fueled by AI-powered Cloud Solutions”
• Learn more about Salesforce’s partner ecosystem here
• See the top generative AI stats of 2023 here
• Access new AI trails on Trailhead

This article is adapted from Salesforce’s press release.