A whitepaper of Social Commerce players in SEA countries reveal operational challenges.

Ninja Van Malaysia, a leading tech-enabled logistics company, launches a white paper that unveils the challenges faced by sellers in Social Commerce operations.

Together with market research firm Milieu Insight, 600 Social Commerce sellers across six countries – Malaysia, Singapore, The Philippines, Indonesia, Thailand and Vietnam – were surveyed in November 2023.

Ninja Van Group’s analysis of the survey results finds that Social Commerce sellers face the same operational challenges as anyone selling online. However, they also need to contend with at least two more obstacles unique to Social Commerce.

Creating effective content is one of them. Chasing the ever-changing and often elusive platform algorithms is another.

This section, slide 19 of 36, covers all challenges that Social Commerce sellers face.

Closer to home, it was found that Malaysian Social Commerce sellers focus on an average of three product categories: Fashion, Health & Wellness, and Food & Beverages. Despite Social Commerce being a valuable tool for expanding brand visibility and customer reach, the survey found that Malaysian sellers report the highest number of marketing challenges across all six countries. These challenges include “Creating effective ads and content”, “Social media algorithm keeps changing”, and “Getting people to like and follow our pages”. 

“On top of the quantitative survey conducted with Milieu Insight, we also consulted our top Social Commerce sellers to find out how they tackle these challenges. By consolidating these insights and solutions into this white paper, we hope to equip sellers for a more adept navigation of Social Commerce,” says Lin Zheng, CEO, Ninja Van Malaysia.

Winston Seow, Group Chief Marketing Officer, Ninja Van Group, adds: “The process of uncovering challenges that Social Commerce sellers face not only enables us to refine our existing tools, like our suite of digital solutions, but it also helps us to add new tools to our toolbox, such as our suite of full-funnel marketing solutions, for sellers who wish to sell better.”  

Ninja Van Group entered Southeast Asia a decade ago during the early stages of the e-commerce scene’s development, securing a strategic position to observe its evolution. Building on this long standing presence, Ninja Van Group leverages this unique vantage point to support sellers beyond logistics, fostering a robust e-commerce environment in the region. 

Please view the white paper here.

About Ninja Van Malaysia

Launched in 2015, Ninja Van Malaysia is a tech-enabled express logistics company aimed at providing fast and hassle-free deliveries to both shippers and shoppers.

(This article was adapted from a press release).