By Wira Tahirohan from Techmind.id

Understanding consumer behavior is becoming increasingly complex amid rapid technological developments and fast-changing market trends. In an era of abundant data, many business owners feel overwhelmed when trying to analyze and deeply understand this data.

Old mindsets that rely on traditional market research are often inadequate. Modern consumers now have expectations that go far beyond price or product quality. They pay more attention to the values represented by brands and their personal experiences. This phenomenon is further exacerbated by digitalization, where instant access to information and alternatives makes brand loyalty increasingly fragile.

Challenges in Analyzing Consumer Behavior

Amid this information bombardment, many marketing trends sometimes focus too much on seemingly attractive tactics, such as using influencers or viral campaigns. While these strategies can create buzz, they often don’t consider whether such approaches are truly effective in reaching consumers deeply. Many businesses get caught up in digital noise without understanding their audience’s specific needs. This emphasizes that analyzing consumer behavior with AI isn’t just about collecting data or following the latest marketing trends, but also requires a critical understanding of constantly changing consumer social and psychological dynamics.

AI Technology for Understanding Consumer Behavior

In this increasingly competitive business landscape, the challenge of understanding consumer behavior and developing effective marketing strategies grows larger. The increasing complexity of data and rapid changes in consumer preferences require companies to seek more sophisticated solutions. AI technology for predicting consumer habits now emerges as a promising tool to address these needs. One of the latest innovations in this field is Whale AI Copilot, a technology brought to the Indonesian market by Smooets. As the official partner of Whale AI Copilot Indonesia and an experienced digital transformation integrator, Smooets utilizes this technology to help companies understand consumer behavior more deeply and effectively. This approach is expected to provide valuable insights in developing marketing strategies that are more targeted and responsive to evolving market dynamics.

(Illustration of Whale Copilot AI dashboard for online marketing data analysis. Photo source: https://www.whale.sg/)

According to Mr. Niko Perdana Kusumah, CEO of Smooets, AI technology has great potential to revolutionize how businesses understand and interact with their consumers. “We focus on how this technology can address specific challenges in the Indonesian market. AI technologies like Whale AI Copilot enable companies to extract deeper insights from diverse customer data, from demographics to online behavior.

Niko Perdana Kusumah

“AI models for consumer data analysis can reveal previously unseen patterns from purchase history and website interaction data. This information, if processed properly, can be optimized for more targeted and personal marketing strategies.”

Overcoming AI Adoption Challenges in Business

However, adopting artificial intelligence in consumer behavior is not without challenges. Deep understanding and skills in interpreting data are required to optimize the benefits of AI. Additionally, improper technology implementation can cause businesses to get trapped in “data overload.”

Here, abundant information can become a burden if not managed wisely. Therefore, it’s important for companies to not only rely on technology but also to continuously update their knowledge and skills in managing data and understanding consumer behavior.

Integration of AI Technology with Marketing Strategy

Amid these rapid changes, companies also need to consider integrating technology with their overall marketing strategy. AI and consumer behavior trends can provide valuable insights, but the best results are achieved when this technology is applied within the context of a mature marketing strategy and deep understanding of the audience. This integrated approach ensures that AI technology functions not only as an analytical tool but also as part of a larger effort to build long-term relationships with consumers, Mr. Niko added.

As technology and market trends evolve, businesses in Indonesia must continue to adapt and think critically about how they understand and reach consumers. By leveraging AI technology to predict customer preferences, they can not only overcome existing challenges but also take advantage of new opportunities to develop deeper and more meaningful relationships with their audience. In an ever-changing business world, the ability to effectively understand and respond to consumer behavior will be key to achieving long-term success.

(This article first appeared on Techmind.id)