Crisis Communication in the Age of Viral Destruction | Real Tech Real Talk Podcast | #16
In this episode we dive into the world of crisis communications with seasoned industry expert Syed Mohammed Idid from ...Malaysia. Syed, General Manager at West Coast Expressway and Deputy Chairman of the Public Relations Practitioners Society of Malaysia,
reveals the game-changing impact of digital platforms on corporate reputation management.
He explains how social media has transformed crisis response times, the critical importance of media literacy, and why companies must develop robust crisis preparedness strategies.
Syed also shares critical insights on navigating the complex landscape of modern communications, including handling misinformation, managing stakeholder relationships, and turning potential PR disasters into opportunities for organizational growth.
#crisiscommunication #brandreputation #corporatecommunications #reputationmanagement #mediaintelligence #communicationstrategy
Chapters
00:00 Syed's Journey into Public Relations
03:38 Transitioning from Agency to Corporate PR
06:43 The Evolution of Crisis Communications
08:31 The Impact of Social Media on Crisis Management
08:45 Crisis Preparedness and Management Strategies
11:53 The Role of Technology in Crisis Communications
15:02 Navigating Misinformation and Disinformation
17:51 Lessons from Real-World Crisis Cases
20:52 The Future of Crisis Communications
23:47 Final Thoughts on Crisis Preparedness
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Music: Summer - Bensound
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Image: http://www.freepik.com[+] Show More
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