Consumers are becoming increasingly sophisticated when it comes to technology. They are no longer wowed by the mere mention of artificial intelligence (AI) in product descriptions. In fact, recent... Read More
Marketing is on the cusp of transformation unlike anything ever seen before, thanks to generative AI. Daniel CF Ng believes there are opportunities to be harnessed. The emergence of... Read More
One of Asia's most admired marketing leaders of 2023, shares how challenging times do not mean we stop marketing activities. Today, we will talk about a topic that's on... Read More
In the dynamic landscape of Asia Pacific marketing, the introduction of Generative AI and other emerging technologies is poised to usher in transformative changes. As we delve into the... Read More
Renewed optimism across B2B businesses sees increase in budgets, greater call for collaboration, and a willingness to explore fresh frontiers. According to a recent LinkedIn and IPSOS survey, B2B leaders... Read More
Having been in the enterprise software industry since 1988, Robert Eve, has probably done it all. Robert spent most of his career at the helm of multinational organizations, leading... Read More
When it comes to customer retention with the help of martech, Eileen Koh, Director, Partner Marketing, SAP Concur in APAC, believes there is still untapped potential. While many companies have... Read More
David Sweenor, founder of TinyTechGuides, recently shared his experiences traversing deep tech to B2B marketing. Recently, David and Kalyan Ramanathan authored Modern B2B Marketing: A Practitioner’s Guide for Marketing Excellence... Read More
In a recent conversation with marketing veteran Arun Cavale, he highlighted the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing, emphasizing the unique challenges and opportunities in both sectors.... Read More
People could rack up many years of experience in a marketing role and still not fully understand what it truly entails. And then there are those who quickly shed... Read More
