In 2024, delivering exceptional customer experiences (CX) has become a critical differentiator. How can CX platforms help brand organizations cope?We, as consumers, have expectations that rise and never seem to falter. A few years ago, brands adapted to adopt technology solutions that manage and optimize every customer interaction across every possible touchpoint. Now our demands for service are back with a vengeance. We had an opinion earlier this year about what this means. This is where Customer Experience (CX) Platforms come into play. A previous interview with Zoom’s head of contact center, Chris Morrissey, revealed an industry-wide view that CX ... Read More