In the ever-evolving landscape of data analytics, small boutique data consultancies have emerged as nimble players, offering specialized expertise and personalized services to clients seeking more effective use of... Read More
Hotel Monterey of Japan had been in the market for a customer data platform and marketing automation, with the goal of improving retention rates and promoting new memberships. Appier... Read More
The effective use of data can allow businesses to separate themselves from the pack, gaining first-mover advantage to become leaders and disruptors in various ecosystems. Data at your fingertips... Read More
If you have ever been on the dating scene (or still are), you may have observed this already: It is incredibly hard to take people that you meet online,... Read More
If you are a busy marketer, or work anything like Salesforce’s APAC Chief Marketing Officer who all throughout a week has a parade of marketing team people reporting updates... Read More
It’s not every day you get to speak to a CMO who is in the midst of a whirlwind global tour to meet her customers from all over. Jenn... Read More
Traceability as a technology is fairly new according to Kezzler’s APAC general manager, Marie Pettersson, even though the reason for its existence was first conceived over two decades ago. Magnar... Read More
