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Boomi Unveils New Vision with Strategic Acquisitions and Latest Innovations at Boomi World 2024

By Editorial Team|2024-05-24T10:14:19+08:00May 9, 2024|Categories: AI, Data|Tags: announcements, automation, conference, featured, integration|

Day one of Boomi's largest annual user conference, Boomi World 2024, opens with announcements about potential impact that generative AI can bring in just years, instead of decades. Boomi™, the intelligent integration and automation leader, unveiled its vision for the company’s future, along with strategic acquisitions and key product announcements at Boomi World 2024. With more than 20,000 global customers and a network of approximately 800 partners worldwide, Boomi is leading the industry towards the future with a focus on integration and automation, API management, and data management, all made more important and powerful than ever with the emergence ... Read More

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Reducing Digital Fragmentation Starts with Data and Process

By Catherine Yong|2024-05-13T12:38:15+08:00April 29, 2024|Categories: AI|Tags: data, digital, featured, fragmentation, integration|

According to Boomi’s Michael Bachman, integration is important to bring data back together in a way that can be consumed. To address digital fragmentation in organizations, two things need to happen first – the organization has to know the data and the process that data is used for. Last October, Boomi had announced Boomi GPT, a conversational AI capability on the Boomi platform. A news release had described, “With Boomi GPT, organizations can harness the power of generative AI to integrate and automate faster than ever before, further democratizing innovation and accelerating business outcomes.” When Boomi’s Head of ... Read More

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EdgePoint Elevates Customer Journey Via Transforming Retail Connectivity

By Editorial Team|2024-04-29T14:36:24+08:00April 29, 2024|Categories: Experiences|Tags: featured, payments, retail|

EdgePoint's strategic collaborations with property and retail players is changing the game for retail connectivity and seamless payments. EdgePoint Infrastructure, a telecommunications company in ASEAN, has made significant strides in enhancing connectivity for Malaysians over the past year. Going beyond traditional partnerships with mobile network operators (MNOs), EdgePoint forged strategic collaborations with prominent organizations like myNEWS Group, Sunway Group, and The Exchange – delivering seamless connectivity and elevating the retail experience for end users. Muniff Kamaruddin, EdgePoint CEO Muniff Kamaruddin, Chief Executive Officer of EdgePoint Towers Sdn Bhd, shared that strategic partnerships are crucial for the company ... Read More

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KUKA Envisions Easy-to-Use Intelligent Automation for All

By Catherine Yong|2024-04-20T10:39:59+08:00April 15, 2024|Categories: Experiences|Tags: automation, featured, Malaysia, robotics|

Intelligent automation player, KUKA, officially launched their new regional head office in Puchong, Malaysia in early April. The regional leadership team from countries like Japan, India, Thailand, Vietnam, Korea, and more attended this joyous occasion, which also marked KUKA's 25th anniversary in the country. The launch of a new office and the Technical Qualification (TQ) centre of one of the largest worldwide suppliers of intelligent automation solutions, KUKA, was graced by the presence of Puchong Member of Parliament, Yeo Bee Yin, who officiated the event. Also in attendance were Andy Gu, Vice President of MIDEA Group, Alan Fam, Chief ... Read More

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The Power of Localization in Hospitality

By Catherine Yong|2024-04-15T14:32:16+08:00April 12, 2024|Categories: Experiences|Tags: Accor, featured, FMCG, hospitality, marketing, retail, Starbucks|

When CXpose.tech met Liana Yu during DotConnector’s Asia Pacific Digital Innovation Expo (ADiE) in Singapore, she shared about the Chinese social media account she began in 2020 to organize her notes from 80 books she had read the previous four years -- 40 books in the year 2020 alone -- related to marketing and business. But, this lady does more than study theory, having had extensive localization experience with various multinational brands in a diverse range of industries. Liana Yu, a seasoned professional with over 15 years of experience, shared about her brand marketing, digital marketing and project management ... Read More

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The Strategic Timing of PR and Marketing for Start-ups: Maximizing Impact and Growth

By Startup|2024-05-17T16:35:03+08:00April 5, 2024|Categories: CXposé+|Tags: featured, Field Guide, marketing, PR, startups|

Founder of Raffles PR, and CXpose.tech's Expert Contributor, Grace Zhou, talks about the strategic timing of PR and why it's so important for startups. In the dynamic ecosystem of start-ups, the timing of launching your public relations (PR) and marketing efforts is as crucial as the innovation behind your product or service. As a start-up, harnessing the power of PR and marketing not only propels your visibility but also plays a pivotal role in your growth trajectory. However, the million-dollar question remains: When is the right time to initiate these efforts? 1. Product Readiness: Beyond the Prototype Embarking on ... Read More

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The FMCG Industry’s Optimization of Data for B2B2C Marketing

By Catherine Yong|2024-04-02T11:12:56+08:00March 31, 2024|Categories: Data, Experiences|Tags: B2B2C, featured, FMCG, marketing, operational efficiency|

CXpose.tech gained an in-depth look into the use of technology and digital solutions to inform FrieslandCampina's strategies in China for B2B2C marketing execution as well as to elevate the user experience of stakeholders in their ecosystem. FrieslandCampina, one of the world’s largest dairy companies, provides millions of consumers with milk-based nutrition and various milk-based dairy products. CXpose.tech interviewed Professor William Lu, the company’s Head of Digital and Technology, about the transformative digital strategies they have deployed to remain at the forefront of consumer engagement and operational efficiency. In China itself, Friso which is FrieslandCampina’s infant formula brand in the ... Read More

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More Embedded Financial Services with ‘Lifestyle Screens’ Needed

By Catherine Yong|2024-03-29T18:50:50+08:00March 25, 2024|Categories: Experiences|Tags: ai, embedded financial services, featured, lifestyle|

Banks must adapt to the digital age by rethinking how they offer products to customers. With the landscape evolving so rapidly along with new tech and regulations, experimentation is the key operational word of the day. First item to experiment with, if not already? Embedded financial services that are behind lifestyle screens. During the ASEAN Financial Services Excellence & Transformation Summit, or AFSET 2024, David Jimenez Mairales, a fintech and digital bank builder, highlighted during his keynote that everyone knows by now, how smart generative AI is. “You know it’s at another level, you haven’t seen that kind of ... Read More

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Sustainability-Driven Purpose at the Core of Experiential Learning

By Catherine Yong|2024-03-23T09:03:49+08:00March 20, 2024|Categories: Experiences|Tags: education, featured, schools, sustainability|

At some point while amidst all the sustainability buzz, we have to ask ourselves what the word actually means. Are we taking on initiatives merely to meet reporting requirements, or are we taking the action to where there can be true impact - the schools where younger generations can experientially learn how to respect earth and all her resources. When speaking with co-founder John Hardy, I remember thinking of Green School Bali as one that prioritizes beauty, creativity, happiness, innovation and continuous learning in education. A friend who put the both of us in touch had asked, “You heard ... Read More

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Fierce Competition in On-Demand Logistics Requires Thoughtful Implementation

By Catherine Yong|2024-03-16T13:20:12+08:00March 12, 2024|Categories: Experiences|Tags: eCommerce, featured, logistics, on-demand|

The on-demand ride sharing and logistics industry is fiercely competitive, as shared by GoGoX's CTO during one CXpose.tech interview. What are the tech levers players can use to set themselves apart? Despite a crowded market, GoGoX utilizes a thoughtful approach during implementation. GoGoX is an on-demand platform service focused upon transportation of freight and goods, and it may seem like any other ride-hailing service operating in Asia or other geographical regions. However, it claims the honour of being the first logistics service offered via a mobile app, having started in Hong Kong in 2013. Fast forward ten years later, ... Read More

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