Shawn Rogers is an example of a data analytics professional who transitioned very nicely to business-to-business (B2B) marketing. “Data analytics is how I have made my living for a very... Read More

In a recent conversation with marketing veteran Arun Cavale, he highlighted the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing, emphasizing the unique challenges and opportunities in both sectors.... Read More

People could rack up many years of experience in a marketing role and still not fully understand what it truly entails. And then there are those who quickly shed... Read More

Marie Pettersson General Manager, for Kezzler in APAC, has an unquestionable passion for how technology drives innovation for both sales and marketing. Initially from sales, Pettersson has gone on... Read More