How Asian Experiences Influenced Motorola Solutions’ New Brand Narrative

By |2024-06-22T09:20:26+08:00June 19, 2024|Categories: Experiences|Tags: , , , , |

A communications and brand leader draws Inspiration from Culture and Connection. Cynthia Yazdi looks from a Singapore hotel down to the street below as she reflects on how her company, Motorola Solutions, helps to uphold safety in the country. “Here we are in one of the safest cities in the world, and technology has a lot to do with that,” says Yazdi, the company’s senior vice president and chief of staff. Cynthia Yazdi, one of the brand architects of the "Solving for safer" narrative. “Whether its video security cameras used in parking lots or first responders connected ... Read More

More Embedded Financial Services with ‘Lifestyle Screens’ Needed

By |2024-03-29T18:50:50+08:00March 25, 2024|Categories: Experiences|Tags: , , , |

Banks must adapt to the digital age by rethinking how they offer products to customers. With the landscape evolving so rapidly along with new tech and regulations, experimentation is the key operational word of the day. First item to experiment with, if not already? Embedded financial services that are behind lifestyle screens. During the ASEAN Financial Services Excellence & Transformation Summit, or AFSET 2024, David Jimenez Mairales, a fintech and digital bank builder, highlighted during his keynote that everyone knows by now, how smart generative AI is. “You know it’s at another level, you haven’t seen that kind of ... Read More

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