Yahoo Advertising recently launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI suite has launched with Fortune 500 brand partners and agencies.

Yahoo Blueprint combines proprietary data, with historical behavioral trends and learnings fueled by over 335 million logged in Yahoo users globally.

“What sets our AI suite apart is the vast scale of proprietary data we tap into before considering third-party or customer first-party data,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo.

“In introducing Yahoo Blueprint, we are now allowing advertisers to capitalize on Yahoo’s extensive history of machine learning and data-driven decision-making in a new and accessible way.”

Key Benefits to Yahoo DSP Clients include:

• Stronger Results: Robust performance that leverages years of AI to bid on the right impressions, at the right time, at the right price.
• Confidence in Optimization: AI co-pilot that provides recommendations for campaign improvements and auto-optimizes to meet advertiser goals.
• Simplicity and Efficiency: A simple and enhanced UI that guides advertisers and offers more efficiency.

Photo by Liza Summer

Yahoo Blueprint will continue to iterate and provide future user updates as its AI-based ecosystem evolves.

In its first release, standard features such as data visualization and recommendations will now be centralized on Yahoo’s DSP homepage for quick insights and actions. These insights from multiple data sources will provide audience analysis and actionable insights for pre-,mid-, and post- campaign activities.

Greater Precision and Prediction

Yahoo DSP clients and advertisers can expect a slew of algorithmic releases that allow for better prediction and precision in audience management. Combining over one million audience dimensions such as demographics, interests and more, the platform aims to more accurately determine and predict the purchase probability of the advertisers’ next most likely customer. For clients looking to replicate their best customers, Yahoo Blueprint’s optimization algorithm can maximize the value of the advertisers’ first-party data to locate “look-alikes” that share the same predicted value of their most prized customers.

About Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

This post was adapted from a Yahoo press release.